Marketplace - American Public Media

Donald Rumsfeld on Iraq

Fri, 2014-06-13 10:31

Following a series of attacks in which the radical Islamist group "Islamic State of Iraq and the Levant," seized major cities in Iraq and threatened the country's capital of Baghdad, President Obama aknowledged in an address Friday that the situation demanded U.S. assistance for the Iraqi government.

In light of the situation, we are reminded of our 2013 interview with former Secretary of Defense Donald Rumsfeld, who oversaw military operations for the Bush Administration for much of the Iraq War.

Original interview posted May 16, 2013:

Former Secretary of Defense Donald Rumsfeld published his memoir, “Known and Unknown” in 2011. His latest book, “Rumsfeld’s Rules” suggests he still has lessons to share after a lifetime in politics and business.

The book is a collection of advice that he started collecting through a habit taught to him by his schoolteacher mother. He has about 300 or so in the book.

“If I didn’t know a word she’d say, 'Well write it down and look it up,'" he says. "Then I started writing down various other thoughts and rules and anecdotes.”

The anecdotes Rumsfeld recounts are pulled from his time in office with the Bush, Reagan and Nixon administrations.

Here are three of many Rumsfeld Rules you can find in the book, and the stories behind them:

It’s easier to get into something than it is to get out.

“I thought of that when I was President Reagan’s Middle East envoy and we had 241 Marines killed in Beirut, at the airport. And I concluded then that the United States has to be careful about putting ground forces in because we’re such a big target. And I also, over the years, came to the conclusion over the years that the United States really wasn't* organized, trained and equipped to do nation-building.”

Rumsfeld says this was on his mind as the United States entered Afghanistan and Iraq, but there was "mission creep."

“When you do something, then someone wants you to do something else and then something else and over time, the mission, historically, creeps into something else that was initiated at the outset.”

But in the end, “it’s not easy for countries to evolve and grow, but I think that both of those countries are a whale of a lot better off today than they were before.”

“I’ve been mistaken so many times, I don’t even blush for it anymore.” – Napoleon 

“You see things that don’t turn out the way you hoped.”

Monitor progress through metrics.

“I think that history over time will probably be a better judge than you or I, but I’ve been struck by the amount of criticism that the Bush administration has received and President Bush personally and the attempts to assign blame to him and I think it’s probably not going to sort out that way.”

He says President Bush’s decision to enter Iraq is “something that over time will be better understood.”

 

AUDIO EXTRA: Kai Ryssdal asks Donald Rumsfeld about a reputation for not tolerating dissent.

Marriage and money: Tips before you walk down the aisle

Fri, 2014-06-13 09:05

We often hear about how money issues in a marriage can be a major catalyst for divorce. Whether it's differences in spending habits, debt loads or credit scores, diverging beliefs and habits can be a huge red flag in a relationship.

A 2009 study by Jeffrey Dew, faculty fellow at the National Marriage Project and an assistant professor of Family, Consumer, and Human Development at Utah State University, found that couples who argue about money once a week were 30 percent more likely to  divorce over time than couples who reported disagreeing about finances just a few times per month.

"The best time [to talk about money] is when you're getting along, when you're in the romantic stage, " says relationship expert Andrea Syrtash "[That's] the very time when you should broach it because you'll probably be more open to listening to each other."

Skirting the issues is a big no-no according to Syrtash.

"Put everything on the table because so much of effective relationships is about managing expectations. You need to go in with your eyes wide open," she says. She says, adding that addressing financial differences also means not skimping on the details. "That doesn't just mean learning about your partner's history and partner's finances.  It's about exposing your own vulnerabilities around this."

Once you have gone through the exercise of coming clean, you may find that you and your partner think differently about money. But, she says that compromise is key.

"That's what partnership is about. You come in with different perspectives and you find common ground," she says. "And where you don't find common ground, the hope is that you'll have ultimately the same core values."

As far as protecting oneself from financial ruin caused be a future spouse, there's always a prenuptial agreement. Syrtash says that while they're not for everyone, prenups are not reserved for the rich and famous.

"For many people, if you earn wildly different salaries [or] if you come from a broken home and marriage feels a little bit overwhelming, they feel more secure having this practical approach should, god forbid, things not work out," she says.

In the end, as with most things concerning love and money, it all comes down to communication and cooperation.

Sweeping the World Cup office pool

Fri, 2014-06-13 08:52

No one won the $1 billion offered by Warren Buffett and mortgage company Quicken Loans during this year’s March Madness, but that’s not going to stop hopeful American workers from throwing a few bucks into their World Cup office pool.

The tournament is underway and the fate of your bracket is likely sealed, but what are the odds that you actually chose that elusive perfect pick?

It turns out that choosing brackets for the World Cup is a lot more complicated than most other matches.

Josh Levin, the executive editor of Slate and host of their sports podcast Hang Up And Listen, says building a perfect bracket for the World Cup is more challenging than the NCAA for one big reason.

“The bracket transmogrifies based on who wins in the group stage,” he says. “In the NCAA bracket, you know that if Duke wins in the first round, then they're going to play a certain team in the second round. In the World Cup, if Brazil wins first in its group then it’s on the left side of the bracket. If they finish second in the group they'll be on the right side of the bracket.”

Yes, he just used the word transmogrifies in a sentence. “So you kind of need to predict how teams are going to do in space and in time,” Levin says.

The hands down favorite to win the competition, with backing from FiveThirtyEight’s Nate Silver, is the home team of Brazil. Silver’s Soccer Power Index developed for ESPN puts Brazil at a 45 percent chance of winning.

“There is an algorithm based on past performance, he looks at how teams have done in the World Cup on home soil,” says Levin.

“It considers the fact that Brazil has not lost a competitive game at home since 1975, which is something you'd probably want to factor in. And also Brazil just has a really, really strong team.”

So if you, Josh Levin, and the rest of your office pick the Brazilians to sweep the World Cup then your decisions in the earlier rounds are really going to matter.

“It could come down to the person who picked Columbia to get out of Group C as opposed to Ivory Coast or the prescient prognosticator who had Uruguay making it to the semifinals,” says Levin.

“So you've got to pay close attention to those early round picks.”

Don't have cable and want to watch the World Cup?

Fri, 2014-06-13 08:34

While only about 3 percent of Americans claim men’s soccer as their favorite sport, the 2014 World Cup seems to have compelled some non-fans to pay attention.

For the next month, as 32 soccer teams face off in Brazil, people from around the globe will be glued to their TV screens. Most of them will be able to watch the games for free. But if you're part of an ever growing contingency of Americans known as "cord cutters," those who have boldly cancelled their cable subscriptions in favor of streaming content on the internet, you’re going to have to get a little more creative.

Four years ago, over 24 million Americans tuned in to watch the World Cup. (No small potatoes, but still a paltry figure when compared to the 111.5 million people who tuned in to watch this year's Super Bowl.) Since then, cord-cutting has increased by 44 percent, from 5.1 million to 7.6 million households.

If you live in one of those homes, the bad news is ABC is only broadcasting a handful of the matches for free on broadcast TV, and won't be putting any of them online. Most of the games will be shown on ESPN, meaning you'll need a cable subscription if you want to watch. (If you do have cable, you can use the WatchESPN digital video service to stream games.)

That is -- if you want to watch in English.

Spanish language broadcast network Univision may be your saving grace. Univision is streaming the first 56 matches at its website (Google's Chrome browser can translate the site if you can't read Spanish) and Univision will broadcast games after the quarterfinals on TV. Univision pulled in two times the number of viewers as ESPN during the 2010 Cup.

For the more savvy internet users among you, the thing all the cool kids are doing to watch this World Cup is to use a VPN, or virtual private network. VPNs essentially fool a streaming service that is restricted to a certain country into thinking you live there. Tunnelbear, VyprVPN, and Unotelly are all popular and easy to use VPNs.

And, of course, there’s always the old fashioned way: Knock off work early, head to your local bar, plop down on a stool, order a drink, look up at the TV and enjoy. This might not be the most healthy or economical way, but it could be the most fun. But as they say in the commercials, please drink responsibly.

Still not satisfied? Deadspin has put together an exhaustive list, game-by-game, or where you can watch each match online.

Things your dad likes: Tools, electronics, crackers

Fri, 2014-06-13 08:06

Father's Day is coming up, and while your dad probably said that all he wants is a pair of socks or a new tie for a gift, he's really got his eye on that awesome chainsaw or that shiny new smartphone, that is, if you go off of the findings from research organization YouGov, which has a survey of the best perceived brands by fathers. Power-tool maker Craftsman took the top spot, among other home improvement and technology brands.

According to YouGov's BrandIndex survey, household brand Clorox made the biggest leap in positive perception, taking the sixth place on the list, which is possibly indicative of the more active role fathers are taking in household responsibilites. Also moving up into the top 10 was cracker brand Ritz, reminding us of or dads' continued snacking needs as it joins on the list tech companies like Samsung, Sony and Amazon, and the media brands YouTube and the History Channel.

Moving out of the list compared to last year were Cheerios, Johnson & Johnson and M & Ms.

YouGov on their survey methods:

YouGov BrandIndex filtered their entire 1,100+ brand universe for respondents who identified themselves as men age 18 and over with children under 18 years old. The firm then ranked them using their flagship Index score, which measures brand health by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to recommend. The scores reflect surveying over the past 30 days.

See the full list in the graphic below.

 

PODCAST: Open sourced electric cars

Fri, 2014-06-13 03:00

Elon Musk announced that Tesla would be opening up its patents for other companies to use. This open source policy could be a shrewd move for the company -- the more there is a culture around electric cars, the better chance they have of actually selling electric vehicles. Plus, President Obama makes his first visit to a Native American reservation as president. Also, with the U.S. market for fish being made up of 90 percent imports, its problematic that one third of that fish is caught illegally. More on the issues involved in combating illegal fishing.

Tesla's move to open source may be good for business

Fri, 2014-06-13 03:00

Tesla Motors is going open source. Its CEO, Elon Musk, says the electric car company will no longer enforce its patents, in effect allowing competitors not only to peek at the technology Tesla has pioneered, but to copy it.

“Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto headquarters,” Musk said in a statement. “That is no longer the case. They have been removed in the spirit of the open source movement for the advancement of electric vehicle technology.”

“It is important to understand that, in many ways, patents are a tradeoff,” says R. Polk Wagner, a professor of law at the University of Pennsylvania. “Just because you have patents doesn’t mean you get anything out of them, necessarily.”

Sure, they can be valuable, but getting them and enforcing them is expensive.

According to Andrea James, an analyst with Dougherty & Co., the reason Tesla is doing this is “to accelerate electric vehicle adoption and innovation.”

“Tesla is really far ahead, and I think they just want to grow the overall market,” she says.

To succeed, Tesla needs more Americans to feel comfortable driving and buying electric cars. If more companies were to make them, that would help.

“It’s not a charity move,” says Michelle Krebs, a senior analyst with AutoTrader.com. “It’s a very smart business move.”

Competitors could use the network of charging stations Tesla is installing, or they could buy Tesla batteries.

Other car companies have charted a similar course in the past.  Volvo decided not to enforce its patent for the three-point safety belt. GM shared the technology behind its catalytic converter.

Tesla says the move is in good faith. The company will still apply for patents, and if necessary, Musk says the carmaker won’t be afraid to fight back.

 

Obama will see problems on reservations first hand

Fri, 2014-06-13 02:47

President Barack Obama's visit to the Standing Rock Sioux Tribe in North Dakota Friday will let him get a first-hand look at the challenges facing Native Americans. And there are many.

The Census Bureau says 27 percent of Native Americans are poor. Helen Oliff of National Relief Charities says on the reservations her organization serves, the poverty rate is actually higher, which exacerbates another problem: many Native Americans have little access to fresh, healthy food.

“You have a lot of convenience stores on the reservations," Oliff explains. "Many people are 30 to 60 miles away from the nearest regular grocery store.”

That leads many people to eat the pre-packed foods the convenience stores sell. 

Unemployment is also problematic, partly because it's hard to reach jobs from remote reservations.

“When our reservation area was created, back in the day, it really put us in a box, literally," says Scott Davis, a Lakota Sioux and head of the North Dakota Indian Affairs Commission.

Davis says the Obama administration has given tribes more autonomy, and President Obama has included the Choctaw Nation in his Promise Zone program, which helps impoverished communities access federal resources. 

 

 

 

 

 

 

 

 

 

 

 

 

Data on our data: 100,000 malware implants

Fri, 2014-06-13 02:30

This month marks the first anniversary of the Edward Snowden leaks that changed our understanding of online privacy. Just like the subject matter of the leaks, the reporting over the last year has offered a deluge of information. So this week, we're posting a short series about all that data. Every day we'll bring you another number that reminds us how much we have learned in the last year about online surveillance and the reach of the NSA.

85,000-100,000

malware implants

This number refers to the bits of malicious software that the National Security Agency has put onto computers around the world. The software allows the government to conduct surveillance, but it's also essentially building a network of weaknesses in our vast system of computing devices.

“This often introduces vulnerabilities to computer systems, and can have far-reaching effects if criminals are able to learn from some of this highly advanced code being deployed by the government,” says Chester Wisniewski of the cybersecurity firm Sophos.

I think this last data point is really profound. No matter how we conduct war, it’s important to remember that when we build new weapons, we run the risk, and the threat, of those weapons being used against us. The question is when and if it's worth it.

Silicon Tally: NSA my name

Fri, 2014-06-13 02:00

It's time for Silicon Tally. How well have you kept up with the week in tech news?

This week we're joined by Glenn Greenwald, a journalist with The Intercept, and the author of "No Place to Hide: Edward Snowden, the NSA and the U.S. Surveillance State".

var _polldaddy = [] || _polldaddy; _polldaddy.push( { type: "iframe", auto: "1", domain: "marketplaceapm.polldaddy.com/s/", id: "silicon-tally-tetris-is-31", placeholder: "pd_1402658617" } ); (function(d,c,j){if(!document.getElementById(j)){var pd=d.createElement(c),s;pd.id=j;pd.src=('https:'==document.location.protocol)?'https://polldaddy.com/survey.js':'http://i0.poll.fm/survey.js';s=document.getElementsByTagName(c)[0];s.parentNode.insertBefore(pd,s);}}(document,'script','pd-embed'));

Obama will see problems on reservations first hand

Fri, 2014-06-13 02:00

President Barack Obama's visit to the Standing Rock Sioux Tribe in North Dakota Friday will let him get a first-hand look at the challenges facing Native Americans. And there are many.

The Census Bureau says 27 percent of Native Americans are poor. Helen Oliff of National Relief Charities says on the reservations her organization serves, the poverty rate is actually higher, which exacerbates another problem: many Native Americans have little access to fresh, healthy food.

“You have a lot of convenience stores on the reservations," Oliff explains. "Many people are 30 to 60 miles away from the nearest regular grocery store.”

That leads many people to eat the pre-packed foods the convenience stores sell. 

Unemployment is also problematic, partly because it's hard to reach jobs from remote reservations.

“When our reservation area was created, back in the day, it really put us in a box, literally," says Scott Davis, a Lakota Sioux and head of the North Dakota Indian Affairs Commission.

Davis says the Obama administration has given tribes more autonomy, and President Obama has included the Choctaw Nation in his Promise Zone program, which helps impoverished communities access federal resources. 

Is Friday 13th an economic drag? Probably not

Fri, 2014-06-13 02:00

When Friday the 13th rolls around, we often hear reports that the date is unlucky for the economy. Superstitious employees, we're told, call out sick from work, frightened flyers cancel plane tickets and more than a few of us won't leave the house to go shopping. So, is it true? 

Dan Ilves, senior vice president of leisure at Travel Store, is inclined to call it bunk.

"I've never heard of a client or had a client tell me they will absolutely not fly on Friday the 13th," Ilves said. 

Lisa Hale, who directs the Kansas City Center for Anxiety Treatment, says that while 25 percent of the population cops to being superstitious, only about 1 percent identify as "very superstitious." Those folks might avoid the workplace on Friday the 13th, but, Hale points out,  superstitious people help pump money into the economy, too. Someone, after all, is buying all those lucky rabbit foot keychains. 

Illegal catches hurt fishermen and fish populations

Fri, 2014-06-13 02:00

Almost all the seafood Americans eat -- 90 percent, to be exact -- is imported. A new study from the Fisheries Centre at the University of British Columbia found that as much of a third of wild-caught, imported seafood is caught illegally or without proper documentation.

The United States has one of the largest seafood markets in the world with these illegal imports potentially adding up to $2 billion dollars; a huge bite out of the pockets of American fishermen.

To understand why illegal catches are such a big deal just ask a fishermen.

“Well, it’s a lot harder because of the damage done to the stock,” says Willy Hatch, who runs a charter and commercial fishing boat in Falmouth, Mass. Hatch fishes for tuna and says a combination of fewer fish to catch, and cheap, illegal tuna imported from countries like Thailand and the Philippines drives the price down for fishermen like him.

“America is an expensive country to live in and operate and we’re held to the highest levels of conservation and we have to compete against other countries where they’re pretty much allowed to go hog wild,” he says.

“It's hugely more expensive,” says Logan Kock, vice president of strategic purchasing & responsible sourcing for Santa Monica Seafood, a distributor. He says limits on fishermen are important but the restrictions can cut into their profits. Kock points to one local fishery in particular.

"They had to design nets where the top edge is down about 30 feet -- that's to allow marine mammals and turtles to go above it. It has to have pingers on it, in case at night marine mammals come by, they'll be able to sense the presence of a net. Those guys can't fish within three miles because that's where young threshers are growing -- it's a nursery. They can't fish offshore at other times of the year because that's when other fish are breeding. They can't fish in the non-marine protected areas. There's an abundance of restrictions that are on them, that not only restrict the areas where they can fish but it also drives the cost of their fishing practices way up."

Kock notes illegal imports squeeze fishermen the most -- those working under the table drop prices to unload their catches, so law-abiding fishermen are often forced to drop their prices to compete. But he says the practice creates ripples.

“There’s the collateral fix because that fisherman has a boat, the boat needs ice, the boat needs fuel, the boat needs repairs. And so it's a community thing.”

Megahn Brosnan, manager of the Pew Charitable Trusts’ Ending Illegal Fishing project, says this is neither a problem for the United States to fix on its own, nor one that other countries should tackle independently.

“This is a global problem -- it really is," she says.

Brosnan notes that almost a third of all fish populations in the world have been overfished. She says the supply chain needs more oversight, all fishing vessels should receive unique identification numbers, and ports should have more inspectors. Otherwise, resources will continue to be depleted:

“If at a certain point, if you take too many mom and dad fish, then there’s just not going to be enough to go around.”

Brosnan says that with big oceans where even aircraft carriers look tiny, trying to stop illegal fishing needs to be an international effort.

Data opens doors in healthcare, but then what?

Fri, 2014-06-13 01:00

In healthcare these days, data is king. The primary care offices in Camden, N.J., have access to some of the most sophisticated patient data in the country.

They can track many of their sickest and most expensive patients across the city’s healthcare system, which gives them a better handle on the kind of primary care that will keep them out of the hospital. 

But the efforts of the Urban Health Institute – one primary care office in the city – show why for all of data’s promise there are real world limits. 

Every morning, a team of nurses, social workers, and healthcare coordinators reviews the patient data that pours in from the city’s three hospitals. If one of their patients has been admitted, they’ll go to that patient’s bedside to set up a primary care appointment.

To do list

Jessica Kourkounis

Studies show hospital readmissions drop if a patient gets primary care follow-up within seven days of discharge. One of the biggest tests for the healthcare system is how well doctors and hospitals find ways to respond to the lives the data reveals.

UHI’s Amy Kaplan says while the data leads right where she needs do go, she doesn’t know who she’ll find in that room.

“A majority of the encounters [with patients] are not simply: you go in, the phone number is correct, you make the appointment, you leave.”

Often, she says, “it takes digging around, and that takes time.”

Many patients are what are called “poor historians": folks who aren’t sure which medications they are taking, the name of their doctor, or even their home address. Other patients don’t have phones or are only able to occasionally borrow a neighbor’s phone.

Marcia Johnson (left) and her team of nurses and health workers at the Urban Health Institute

Jessica Kourkounis

One morning a few weeks ago, the team discussed the case of a patient with a leg wound that required a refrigerated antibiotic. The problem: he’s homeless, so he has no refrigerator.

The solution was to send a homecare nurse to meet him on a street corner a few times a week.

The nurses in the meeting agreed that solution only delayed the inevitable: the guy back in the hospital.

Social worker Marcia Johnson, who oversees the UHI team, knows no amount of data or well-meaning efforts from her staff gets this patient a stable life so he can recover.

“We sit and have these conversations and just kind of think through it,” says Johnson. “Healthcare doesn’t know how to solve some of these problems.”

And while the efforts to help the nearly homeless patient are wholly inadequate to solve all of his problems, it’s a start. It used to be the case that these kinds of patients would just disappear after leaving the hospital.

Thanks to the data they’ve gone from invisible to visible.

This ongoing series on healthcare and data is produced in partnership with Healthy States

Filtering out online education

Thu, 2014-06-12 13:59
<a href="http://marketplaceapm.polldaddy.com/s/library-filters">View Survey</a>

Tesla shows their car-ds

Thu, 2014-06-12 13:34

Elon Musk, founder of the electric car company Tesla, said today he's basically going open source.

He's going to let anyone who wants to, in good faith, use Tesla's patents in the hopes of getting more electric cars on the road faster.

As excited as he was back in the day by his first patent, now Musk says more often than not it's just an invitation to a lawsuit.

What is Amazon? Whatever Amazon wants to be

Thu, 2014-06-12 13:04

When Amazon Prime launched in 2005, it was just a way to prepay for two-day shipping. Since then, many of the things customers used to get delivered—books, music, and movies—are now digital files. 

So, Amazon has been adding other benefits to Prime, like streaming movies, and starting this week, music. Critics say its new Amazon Music is far from the most expansive or current list of songs, but it’s another way Amazon is trying to infuse itself into our lives and become the first place we spend our money.  

This is also part of a big transformation in what, exactly, Amazon is. 

 “The company has reached out and become a true platform. It has both the hardware and software offerings," says Colin Gillis, director of research at BGC Financial. 

Amazon builds its own Kindles and has its own smartphone coming out next week. It may even become a delivery company, cutting out UPS and the Post Office. And, its servers—called Amazon Web Services—host many of its competitors, including Netflix. 

“Who would have thought that Amazon is running some major 30-40 percent of the internet and now running data storage for the United States government,” says  Dave Selinger, the former manager of Amazon’s customer behavior research and site optimization. He’s now CEO of RichRelevance. 

Amazon’s servers will host a revamped HealthCare.gov. Selinger says Amazon, at its core, is whatever its founder Jeff Bezos wants it to be. 

“If he believes he can do something better, faster or cheaper, you can expect he will, at the very least, think long and hard about whether he’s going to do that,” Selinger says.  

That’s why you hear rumors of Amazon taking on Angie’s List and Yelp. 

“I view it as a company that simply won’t cede any ground on the internet,” says Brad Stone, who wrote the book about Amazon called "The Everything Store". 

Amazon is willing to lose millions of dollars on experiments like selling groceries, just to ensure it’s the first place we shop. 

“They think they can do it all better,” Stone says. 

That’s even if early reviews say Amazon Music is just OK. 

Is E3 actually mind-blowing?

Thu, 2014-06-12 13:00

I came to E3, the video game industry’s annual convention, with the hope of having my mind blown. The tag line of this year’s event is "The Future Revealed." This is the year that the promise of virtual reality was going to be revealed.

Even before I entered the convention hall in Los Angeles, people were raving about VR goggles. “It’s crazy! You get a little bit of motion sickness, but wherever you look you are in the game,” said a very enthusiastic Skylar Harper.

I was excited to try on a pair of VR goggles, and I did, and it was cool, but it didn’t blow my mind, and I wasn’t alone.

“I think VR is really cool and closer to being a thing,” said Justin McElroy, managing editor of the gaming site Polygon. But he also found VR to be a little scary. His great fear of VR, and fear of video games in general, is that they can be an isolating experience.

“When I look at something like VR, it is not a social experience. Almost by definition you are closed out from the rest of the world, and there is a place for that in gaming sure, but I worry about the effect and the cost of that. I don’t know that we need to be more cut off from everybody and everything.”

Polygon managing editor Justin McElroy posing in his makeshift E3 work space with Paris Hilton and Brandy.

David Weinberg/ Marketplace

My next stop at the convention was a giant, 180-degree, wraparound movie screen. I was there to see the trailer for "Destiny," the most expensive video game ever made. At $500 million, its budget is nearly double that of "Spider Man 3," which holds the record for the most expensive movie ever made. The trailer had lots of cool alien monsters but nothing mind-blowing.

Afterwards I wandered over to a giant poster of Jesus holding an Xbox controller. It was an ad for gamechurch.com. “We really think that gaming is more than just a fun thing to do," said Gamechurch.com founder Michael Bridges. "It speaks to the human condition, and we’re speaking through a Christian lens, but we're not doing it in a judgmental way. We’re not the morality police.”

I asked him what he thought Jesus’s favorite video game would be. “Your favorite game,” he said without hesitation, “because he wants to play with you.  You know, he just wants to hang.”

David Weinberg/ Marketplace

After talking to Bridges I heard a rumor that the videogame "Gauntlet had a food truck" parked outside and was handing out free turkey legs. The rumor was true. I watched a man devour a piece of charred meat about the size of his head. Next to him, a life-size tank was rolling over a taxi cab.

It was kind of mind blowing.

Much of E3 now consists of watching other people play video games.

David Weinberg/ Marketplace

Call it 'protein', not 'meat'

Thu, 2014-06-12 12:29

General Mills launched a new cereal: Cheerios Protein. The big selling point: It contains eleven grams of protein when paired with milk.

So what is it about protein that drives consumers to add so much of it into their diets -- and spend so much on it in grocery stores?

"Protein helps you feel full throughout the day and keeps you energized," says Venessa Wong, associate editor at Bloomberg Businessweek. "It actually works out in favor of food manufacturers," says Wong. "Consumers are so interested in protein and yet have no idea how much they’re supposed to consume a day."

No surprise there because in business, it’s all about the branding. For instance, meat companies, like Pilgrim’s Pride and Tyson, prefer to think of themselves as a "protein company" as opposed to a "meat company."

"Last year, a data company found that conversations that mentioned meats were highly negative on social media," says Wong. "Where as those that mentioned proteins were associated with positive things like good, delicious and healthy."

So will the protein popularity grow? Or is this just another fleeting food trend?

"It’s a hot trend," says Wong. "Several companies are making bets on the marketing power of protein to consumers."

Listen to our full interview with Venessa Wong in the audio player above.

5 examples when the word "protein" does not mean "meat"

Via Wikimedia Commons

1. Brussels Sprouts

Nobody ever wanted to eat them when they were kids, but these little miniature cabbages pack a solid three grams of protein in each 1-cup serving.

Aizar Raldes/AFP/Getty Images

2. Quinoa

It's not technically a grain (it's a seed), but it has as much protein as some other whole grains and then some. One cup of quinoa contains a whopping 24 grams of protein--nearly five times that of a cup of brown rice.

Via Wikimedia Commons

3. Pumpkin seeds

Might want to save the seeds from your next Halloween pumpkin. Also called "pepitas" in Spanish, pumpkin seeds boast a hefty 12 grams of protein per cup. There's a caveat, however, as nuts and seeds tend to pack a lot of calories and fat along with them.

David Paul Morris/Getty Images News

4. Ice cream

Again, the usual moderation caveats apply, but the National Dairy Council reports ice cream is not only a source of protein, but also calcium, riboflavin, and other vitamins and minerals. But don't use this to justify your consumption of it--while a half-cup of chocolate ice cream contains 2.5 grams of protein, it also comes with 7 grams of fat.

Via Wikimedia Commons

5. Silk pupae

Called beondegi in Korean--which translates to "pupa" or "chrysalis"--steamed and lightly seasoned silkworm pupae are often sold by street vendors in Korea. Canned silk pupae can contain up to nine grams of protein.

A famous London bookstore hits back at digital trends

Thu, 2014-06-12 12:04

Amazon and the e-book have spelled doom for many bookshops, especially in the U.S. and the U.K. Hundreds have closed. But tomorrow in London, one of the world’s best known bookstores defies the trend: Foyles on Charing Cross Road is officially opening a new $60 million flagship store. Can it survive the digital onslaught?

“Some people think we’re mad. Some people think we’re very brave. Some people think we’re now going to reverse the trend back towards physical books and bricks and mortar book retailing, ” says Christopher Foyle, grandson of one of the store’s founders and the current chairman.

The early signs are encouraging. Even before the official opening, the new, four story bookshop was full of book-loving customers.

"I do love the atmosphere of bookshops... the calmness,” says Nina Muehlemann. "I feel it’s a luxury spending time here."

Simon Shaw said shopping in a book store is far more satisfying than doing it online. “It’s the serendipity of coming across something that you didn’t know you were looking for,” he said.

And Lila Burkeman spoke of her preference for the printed word: “I love books,” she said. “ I do have a computer, but there’s nothing like holding a book in your hands.”  

Some publishing industry observers claim that these physical book lovers are a vanishing breed, and that eventually e-books will command a 95 percent share of the market. But Patrick O’Brien of Verdict Retail research isn’t so sure.

“We are seeing that the e-book market is really starting to mature already.” he says. “ So we do not believe that it’s going to destroy the physical book market in the near term. We think it could end up with a 50/50 split”

Foyles is calling its new flagship store “ the traditional bookshop of the future”. Ironically, since digital technology has been eating into its business, the company has equipped the new store with state-of-the-art digital equipment – including a smartphone system for guiding customers to the book they’re looking for. Christopher Foyle believes that high-tech and tradition will prove an irresistible combination, although there is one tradition he is eager to stamp out. Such was the chaos and the clutter of the old store, such was its status as a national institution , that book stealing became endemic and even respectable.

“I’ve even got a letter in the archive from one academic gentleman who bitterly resented being prosecuted for stealing vast quantities of books. He thought it was his right – as a poor academic – it was his God-given right to steal as many books from us as he possibly could,” says Foyle.

The new store is bristling with the latest security and surveillance equipment. Technology – a threat to physical books and bookshops – is fully deployed throughout the store to combat theft.

ON THE AIR
Alaska News Nightly
Next Up: @ 06:30 pm
Marketplace

KBBI is Powered by Active Listeners like You

As we celebrate 35 years of broadcasting, we look ahead to technology improvements and the changing landscape of public radio.

Support the voices, music, information, and ideas that add so much to your life.Thank you for supporting your local public radio station.

FOLLOW US

Drupal theme by pixeljets.com ver.1.4