National / International News

French far-right 'opens arms' to UKIP

BBC - Thu, 2014-04-17 12:57
The leader of the right-wing Front National party in France says she would welcome collaboration with UKIP in fighting against the EU "with open arms".

Breakthrough in leukaemia treatment

BBC - Thu, 2014-04-17 12:56
Scientists at Cardiff University say they have made a significant breakthrough in the treatment of the most common form of leukaemia.

What kind of jewelry goes with a tattoo?

Marketplace - American Public Media - Thu, 2014-04-17 12:56

It's a Thursday evening in Beverly Hills and the Gagosian Gallery is hosting a rooftop reception. Price tags on the artwork here go up to several million dollars, but if you're imagining an older crowd filling the space, you'd be wrong. These art lovers are young.

 

"We don't want to get stale," says *Deborah McLeod, director of the gallery. "This is an upwardly mobile group. These people are lighting Silicon Valley on fire. They come into the gallery in tennis shoes and they're still living in their two bedroom apartment, but they've made a mountain of money and they're the idea generation. We want them in the gallery."

 

McLeod says the Gagosian wants to reach a young demographic – specifically Millennials, thus the cocktail reception for the Orange County Museum of Art Contemporaries, a group for art aficionados under forty.

 

The Millennials, the generation born between 1982 and 2004, are growing up. And marketers are starting to pay attention. The generation is enormous, 97 million in the U.S., and with adulthood comes money, and, the power to make big purchases -- homes, cars and expensive products. But only one millennial was in attendance at the Gagosian. Everyone else was a few years older, bleeding into Generation X. Marketers, it seems, are just beginning to figure out how to reach this age group at it moves into adulthood.

 

Across the country, in midtown Manhattan, Pam Danziger, a luxury marketing consultant, is on stage at the fourth annual Gold Conference. Her Powerpoint presentation is titled "The Allure of Gold, Marketing Luxury to Millennials."

 

"If you believe that the Millennials are going to respond the same as all other generations have done. If you think that the same, the same answers, the same solutions, the same branding propositions are going to work for them, you're sadly mistaken," she says to an audience of jewelers.

 

Danziger says this group does not want its grandparent's luxury.

 

"I think we have to start thinking about - what kind of jewelry goes with a yoga pant? And even more importantly for this generation, what kind of jewelry goes with tattoos?"

 

A few blocks south is the studio of jewelry designer Pamela Love. Love is 32 and she, and all 18 of her employees, except one, are Millennials. What do Millennials really want?

 

"I don't think Millennials want to see anything," says Love. "I think we want to discover it on our own and I think we really want to be treated with the respect of being given the information that we want without being pandered to."

 

And if you think that makes Millennials difficult to market to, Love notes that financially "it's very easy to deal with."

 

Less, she says, accomplished by a marketer, is more. Personally, says Love, she hates being bombarded with emails from a brand. So her company has a light touch. Her new campaign for Barneys hangs posters on the sides of buildings and construction sites so consumers can discover them on their own. Which she says is a lot cheaper than taking out ads in a magazine. There's just one catch.

 

"It's illegal but the only thing that really happens is the guy putting them up could potentially get arrested."

 

Has that happened?

 

No, she says, "Not to us."

 

Love's newest poster is an illustration of a woman standing in front of a map which has jewelry pinned to it. The poster, she hopes, tells a story.

 

MaryLeigh Bliss, a trends editor and strategic consultant with Ypulse, a youth marketing and research firm, says for Millennials, story is key.

 

"Making it more than just a product, you know it gives it a background that you can connect with emotionally rather than it just being a thing," she says.

 

Bliss plays an ad on Youtube with 15 million views. It's a story about a poor boy who steals medicine for his sick mom. It's not in English, but it doesn't need to be.

 

"It's a tear jerker," says Bliss. "We call it tissue box marketing because it really is about evoking that reaction. And, it's so intense, but as you watch it, you don't see a brand."

 

Bliss says Millennials likes to share experiences. They don't like to show off. So her advice to marketers –stop trying to promote your brand, and instead, focus on emotion.

 

From your generation to hers, says Pamela Love, "there's just more, more of everything. Especially with the internet. You can find anything you want and you can find 50 options of it."

 

So Love notes, when she picks something, she picks the one with the story she identifies with. Like the new litter box she recently spent a couple of hours picking out for her cat.

 

"I ended up picking the one that had a really good video that explained why they designed the litter box the way they did and their philosophies on aesthetics, and I cared, ultimately about the people making the damn litter box. So I bought that one."

 

 

*CORRECTION: An earlier version of this story misspelled the name of Gagosian Gallery director Deborah McLeod. The text has been corrected.

Brazilian police end strike over pay

BBC - Thu, 2014-04-17 12:53
Police in the state of Bahia in Brazil vote to end a two-day strike which prompted the deployment of federal troops to restore order on the streets.

Nobel Prize-Winning Author Gabriel Garcia Marquez Dies At 87

NPR News - Thu, 2014-04-17 12:47

The Colombian-born author of One Hundred Years of Solitude had been in failing health for some time.

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Man charged with firearm possession

BBC - Thu, 2014-04-17 12:45
A man is charged after police seize firearms and ammunition from an address in east London.

On Russian Call-in Show, Putin Maintains Hard Line Against West

NPR News - Thu, 2014-04-17 12:12

Russian President Vladimir Putin says he hopes he won't have to move troops into Ukraine to protect the local Russian-speaking population, but he reserves the right to do so.

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Obituary: Gabriel Garcia Marquez

BBC - Thu, 2014-04-17 12:10
Gabriel Garcia Marquez's prose conveyed overflowing imagination

Search Continues For Nearly 300 Missing In South Korea Ferry Accident

NPR News - Thu, 2014-04-17 12:04

The search continues for survivors and answers in the South Korean ferry disaster. NPR's Anthony Kuhn offers details on the latest developments.

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Opposing Protests Pull Eastern Ukraine In Two Directions

NPR News - Thu, 2014-04-17 12:04

In eastern Ukraine, demonstrators supporting a unified Ukraine are rallying just blocks from where pro-Russian militants are occupying a government building.

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Out Of A Tough Day Of Diplomacy, A Surprising Deal On Ukraine

NPR News - Thu, 2014-04-17 12:04

Diplomats from the United States and Europe gathered in Geneva Thursday to discuss how to resolve the crisis in Ukraine. Secretary of State John Kerry and his counterparts from Russia, Ukraine and the European Union spoke for more than five hours on the issue.

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Following Enrollment Deadline, Health Care Focus Turns To States

NPR News - Thu, 2014-04-17 12:04

President Obama met Thursday with insurance company executives and a separate group of insurance regulators from the states, discussing their mutual interest in administering the new health care law.

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Unlikely Partnerships Spring From California Water Crisis

NPR News - Thu, 2014-04-17 12:04

Farmers in the parched Central Valley are joining forces with farmworkers and a broad cross section of politicians to pressure the federal government to offer relief.

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Woman charged with murdering baby

BBC - Thu, 2014-04-17 12:01
Police charge a 30-year-old woman with the murder of her baby in Belfast.

Obama: Affordable Care Act Enrollment Hits 8 Million

NPR News - Thu, 2014-04-17 11:59

At a White House briefing, the president referred to the Affordable Care Act, saying "this thing is working," and urged Republicans to stop trying to repeal the law.

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Hillary Clinton's Presidential Chess Board

NPR News - Thu, 2014-04-17 11:49

Much of what will happen in the 2016 presidential race — in both political parties — hinges on whether Clinton decides to run. She has said she'll announce by the end of the year.

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VIDEO: Eisteddfod crown found on eBay

BBC - Thu, 2014-04-17 11:48
A crown awarded to a poet at a Welsh cultural festival in Blaenau Ffestiniog 116 years ago is being returned to the town after being spotted for sale on auction website eBay.

Got A Hobby? Might Be A Smart Professional Move

NPR News - Thu, 2014-04-17 11:46

Workers who have a creative outlet outside the office are more likely to be creative problem solvers on the job, a study suggests. Oh, and they have more fun.

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Efforts to find cause of power cut

BBC - Thu, 2014-04-17 11:37
Engineers are still trying to establish what caused a power cut which blacked out most of northern Scotland on Wednesday night.

French troops free Mali aid workers

BBC - Thu, 2014-04-17 11:20
French troops in Mali free five aid workers who were kidnapped in the north of the country by suspected Islamist militants in February.
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