National / International News

Marketing to men with razors

Marketplace - American Public Media - Fri, 2014-04-18 09:54
Friday, April 18, 2014 - 16:52 Paul Hawthorne/Getty Images

Brad Griffith of Woodhaven, Queens, New York shaves with the Gillette M3Power Micro-Powered Razor at Gotham Hall back in 2004 in New York City.

When it comes to marketing products to men, it helps to play up how technologically advanced they are, says Jean-Pierre Dubé, a marketing professor at the University of Chicago Booth School of Business.

"Men love inscrutable jargon," he says.

And Gillette seems ready to take a page out of Dube’s playbook, with the ProGlide FlexBall, which features “a swiveling ball-hinge that allows the blade to pivot and comes with a high-end price,” The Wall Street Journal reports. The razor, which is expected to debut around Father’s Day, “cuts hairs 23 microns shorter.”

It’s just the latest innovation in high-end men’s shaving:

By Shea Huffman

The shaving arms race really kicked off with Gillette's MACH3 razor, marketed for its three blades that promised a closer shave.

Courtesy of Gillette.

Not to be outdone, competitor Schick decided to one-up Gillette with its quaduple-bladed razor, the Quattro.

Courtesy of Quattro.

It was at this point that people started to question the wisdom of simply adding more and more blades to razors. At least one noteable outlet asked, "What's next, five blades?"

As it turns out, that's precisely what was next. Gillette's Fusion ProGlide boasted a quintuple-bladed head.

Courtesy of Gillette.

Schick quickly came out with its own five-blade razor in response, the Hydro 5.

Courtesy of Schick.

With five blades in the razor already, what more could you do to impress the discerning man looking for a close shave? Of course! You attach a tiny battery-operated motor to the blades to make them vibrate. Thus the Gillette Fusion ProGlide Power Razer was born.

Courtesy of Gillette

With the disposable razor companies now venturing into the motorized trimmer business, it was only a matter of time before they just stuck an entire electric razor into mix. For your consideration, the Gillette Fusion ProGlide Styler 3-in-1 Men's Body Groomer with Beard Trimmer.

Courtesy of Gillette.

With a rotating-on-a-ball-hinge blade forthcoming from Gillette, what more could a man possibly want out of his shaving tools?

Razor companies will surely let them know.

And ladies, don't think you're immune to the razor marketing madness:

Courtesy of Gillette.

Marketplace for Friday April 18, 2014by David GuraPodcast Title Marketing to men with razorsStory Type News StorySyndication Flipboard BusinessSlackerSoundcloudStitcherBusiness InsiderSwellPMPApp Respond No

VIDEO: Film Review - the week's new releases

BBC - Fri, 2014-04-18 09:54
Film critic Anna Smith reviews the week's new film releases, including comedy The Love Punch, character driven drama, Locke, and We Are The Best!, a witty drama about a punk band in the 1980s.

Man killed in microlight crash

BBC - Fri, 2014-04-18 09:53
A man has died in a microlight crash in Devon, police say.

'Martinez-charmed Everton will not welcome Moyes'

BBC - Fri, 2014-04-18 09:53
Man Utd boss David Moyes will not get a warm welcome back at Everton, whose fans have fallen under Roberto Martinez's spell, writes Phil McNulty

It's cheaper to buy than rent, but the gap is closing

Marketplace - American Public Media - Fri, 2014-04-18 09:51
Friday, April 18, 2014 - 16:49 Scott Olson/Getty Images

A 'For Sale' sign stands in front of a house on May 31, 2011 in Chicago, Ill. Some homes in Gary, Indiana are selling for $1.00.

If you live in parts of California, or New York, or Hawaii. You’re not going to believe what I’m about to tell you.

But, it is true.

In most parts of the country, it can be a whole lot cheaper to pay a mortgage than to pay rent.

“Home values are still down about 13 percent from where they were at peak values in 2007,” said Stan Humphries, Chief Economist at Zillow, “pair that with historically low mortgage rates, and you have a real situation of affordability in the U.S.”

The situation for renters, on the other hand, is pretty awful.  Rents are way up. “We’re at the worse place we’ve ever been in terms of rental affordability,” said Chris Herbert, Research Director at the Joint Center for Housing Studies at Harvard University.

Demand for rentals has jumped since the recession. Herbert says today half of renters spend more than 30 percent of their income on accommodation.

Which might have you wondering—if it’s REALLY cheaper ... why don’t people just buy?

“For one thing, if you don’t have savings, you’re going to have a hard time making down payment constraints,” said Herbert, “and if you’re spending a lot of your income now for rent, it's going to be very hard to get that savings together.”

Also, since the housing crisis, it’s a whole lot harder to get a loan.

Right now, the difference between buying and renting is narrowing ever so slightly.

“Over the past year, rents have risen nationally almost four percent year-over-year” said Jed Kolko, Chief Economist at Trulia, “but home prices have risen faster, home prices are up about ten percent nationally year-over-year.

The price gap between buyers and renters is shrinking. But housing is getting less affordable for everyone.

Marketplace for Friday April 18, 2014by Adriene HillPodcast Title It's cheaper to buy than rent, but the gap is closingStory Type News StorySyndication Flipboard BusinessSlackerSoundcloudStitcherBusiness InsiderSwellPMPApp Respond No

It pays to be polite in-flight

Marketplace - American Public Media - Fri, 2014-04-18 09:39

As evidenced in the video below, which has been viewed nearly 9.5 million times (and counting) on YouTube, Marty Cobb is one likeable flight attendant.

But even if the members of your cabin crew aren't hilarious, it’s important to make them like you, according to George Hobica, founder of AirfareWatchdog.com.

Hobica, who was flying before he learned how to walk, believes that packing our manners on every flight is the right thing to do — and it has paid off for him in various ways, including class upgrades and complimentary cocktails.

9. Pens! People are always asking flight attendants for pens, whether to complete immigration and customs forms or to simply do the crossword puzzle. Bring a few extra cheap pens, bundle them up and give them to your crewmember. It may not be as enjoyable as a box of chocolates, but they will surely put them to good use.

Click the audio player to hear Hobica’s plea for in-flight politeness and read more tips for making flight attendants like you

Have travel tips of your own? Share them with a comment below or Tweet them to us @LiveMoney

And if you're curious about the airplane movie references in the interview, they're from "Airplane," "Midnight Run," "View From The Top," and "Soul Plane."

Kiev reaches out to eastern rebels

BBC - Fri, 2014-04-18 09:38
Ukraine's interim authorities appeal for unity, promising to meet some demands of pro-Russian protesters occupying buildings in the east.

I deserve more recognition - Toure

BBC - Fri, 2014-04-18 09:36
Manchester City's Yaya Toure thinks he is not regarded as one of the best players on the planet because he is from Africa.

Peak beard theory

Marketplace - American Public Media - Fri, 2014-04-18 09:32

An actual academic study in the journal Biology Letters says, basically, "the more men who have beards...the less attractive those beards are."

It's called "negative frequency-dependent preferences and variation in male facial hair," and in plain language, it means: "We've reached peak beard. It's time for beards to go out of fashion."

To which I say: Amen, brother. I'm the clean cut type -- I wouldn't look good with a beard, even if I could grow one....


    

Why Scott Walker Is Looking Beyond His Fan Base

NPR News - Fri, 2014-04-18 09:27

Governors in both parties routinely run for re-election while keeping coy about the White House. But there's no question what's on the Wisconsin governor's mind, long-term.

» E-Mail This

Why Scott Walker Is Looking Beyond His Fan Base

NPR News - Fri, 2014-04-18 09:27

Governors in both parties routinely run for re-election while keeping coy about the White House. But there's no question what's on the Wisconsin governor's mind, long term.

» E-Mail This

Labour hires Obama poll guru Axelrod

BBC - Fri, 2014-04-18 09:17
David Axelrod, the strategist who masterminded Barack Obama's presidential victories, will be a key adviser on Ed Miliband's 2015 general election campaign, the Labour Party says.

Electricians question CBI vote move

BBC - Fri, 2014-04-18 09:11
The body representing electrical contractors urges the CBI to think again about giving its support to the campaign against Scottish independence.

Man killed as pleasure boat capsizes

BBC - Fri, 2014-04-18 09:09
One man dies and another is in hospital after a boat capsizes in a Devon river estuary described by a coastguard officer as "quite treacherous".

Algeria's president gets fourth term

BBC - Fri, 2014-04-18 08:54
Algeria's President Abdelaziz Bouteflika, who suffered a stroke last year, wins a fourth term in office taking more than 81% of the vote.

Boy in hospital with severe burns

BBC - Fri, 2014-04-18 08:52
A seven-year-old boy is taken to Aberdeen Royal Infirmary after an incident involving petrol left him with severe burns.

Three die in separate road crashes

BBC - Fri, 2014-04-18 08:34
Two motorcyclists and a car passenger have died in separate crashes in south and west Wales, say police.

Teachers to debate summer strike

BBC - Fri, 2014-04-18 08:34
The NUT conference is to hear calls for a one-day strike on 23 June and a campaign of industrial action over pay and workload.

Redundancy threat at building firm

BBC - Fri, 2014-04-18 08:31
Workers at a Newport building firm face redundancy after the company warned it was going into administration, union leaders claim.

Cavendish to miss Giro d'Italia

BBC - Fri, 2014-04-18 08:29
Isle of Man cyclist Mark Cavendish is to miss the Giro d'Italia as he steps up his preparations for the Tour de France.
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