National / International News

Fibre 'helps heart-attack survivors'

BBC - Tue, 2014-04-29 16:53
If you have had a heart attack, eat plenty of fibre because it may improve your long-term chances of recovery, say researchers.

Slow user growth hits Twitter shares

BBC - Tue, 2014-04-29 16:30
Shares in Twitter dropped to their lowest levels since the company's stock market flotation, as it reported slower than expected user growth.

Are conservatives deserting Sarah Palin?

BBC - Tue, 2014-04-29 16:16
Are conservatives now deserting Sarah Palin?

The return of the dimpled pint glass

BBC - Tue, 2014-04-29 15:37
The return of the dimpled pint jug

Lab Rats May Be Stressed By Men, Which May Skew Experiments

NPR News - Tue, 2014-04-29 15:34

Scientists noticed the phenomenon when mice and rats did not react to pain in the presence of men. They ran an experiment and found it had to do with certain pheromones produced by men.

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Azraq: How a refugee camp is built from scratch

BBC - Tue, 2014-04-29 15:32
What goes into designing a refugee camp in the desert?

Damon Albarn on life, elephants and gospel

BBC - Tue, 2014-04-29 15:29
Blur's frontman on phones, elephants and gospel music

VIDEO: Making music the old way

BBC - Tue, 2014-04-29 15:24
The people making music with medieval instruments

The history of the marketing of Cinco de Mayo

Marketplace - American Public Media - Tue, 2014-04-29 15:23
Friday, May 2, 2014 - 04:05 Bryan Steffy/Getty Images for Bud Light

Party goers enjoy the poolside Bud Light Lime 'Lime -A - Rita' Cinco de Mayo party on May 5, 2012 in Las Vegas, Nevada.

Technically, Cinco de Mayo falls on a Monday this year. But beer companies want people to get an early start, celebrating over the weekend.

But celebrating what, exactly? What does Cinco de Mayo mean for marketers and consumers?

Many in Los Angeles celebrated Cinco de Mayo last weekend. Tens of thousands of Latinos attended a street fair that big corporations saw as a marketing opportunity, even if their message was a little fuzzy.

At the Ford booth, I spoke with Marie, a 'brand ambassador.' I asked her to make the connection between the car company and Cinco de Mayo.

"Ford, to me, is about the people. And people need to drive to get around this city and Ford is a great way to do that," said Marie.

She struggled to make the connection. But, to be fair, it is sort of a hazy holiday.

After all, May 5 commemorates an obscure battle where the Mexican underdogs defeated the French.

"In Mexico, we don't really do Cinco de Mayo," said Marie. "It's more of an American-ized holiday."

In this case, 'American-ized' meant commercialized. Festival goers moved from line to line, waiting for free samples and gift bags. A fiesta of freebies from McDonald's and Palmolive and Colgate.

"The consumer products companies have been the early-adopters of understanding that this is the market that is going to move the needle, and they've really fought hard to create brand recognition," said Xavier Gutierrez with Meruelo Group, one of the event's sponsors.

While some companies try to connect with Latinos, beer companies try to get everyone to party.

According to Nielsen, the market research company, Americans bought more than $600 million worth of beer last year for Cinco de Mayo. That's more beer than was sold for the Super Bowl or St. Patrick's Day.

"Beer companies have been largely responsible for the commodification of Cinco de Mayo. I mean, they spend millions and millions of dollar in Spanish-language advertising," said Jose Alamillo, a professor of Chicano studies at California State University Channel Islands.

Alamillo said the beer industry ignores alcohol related health issues that affect the Latino community.

He'd like to see Cinco de Mayo promoted as a history lesson, instead of -- as critics allege -- an excuse to sell booze.

Marketplace Morning Report for Friday May 2, 2014Story Byby Jeff Tyler and Shea HuffmanPodcast Title The history of the marketing of Cinco de Mayo Story Type FeatureSyndication SlackerSoundcloudStitcherSwellApp Respond No

VIDEO: The digital music recording pioneer

BBC - Tue, 2014-04-29 15:23
Is poor sound quality to blame for music industry woes?

VIDEO: SA mine shootings inspire song

BBC - Tue, 2014-04-29 15:13
South African singer/songwriter Simphiwe Dana has released a song inspired by the Marikana tragedy in which the police shot striking mine workers in August 2012.

Treasury challenged over asset share

BBC - Tue, 2014-04-29 15:11
Finance Secretary John Swinney says the UK Treasury needs to set out an independent Scotland's share of UK assets.

Busy being unemployed in Spain

BBC - Tue, 2014-04-29 15:11
Making the best of downtime in southern Spain

Government PC made Muslim wiki edit

BBC - Tue, 2014-04-29 15:08
The charity that represents Wikipedia in the UK has condemned edits made from government computers after more insults and vandalism emerged.

Erasmus exchanges get down to business

BBC - Tue, 2014-04-29 15:03
From fun in the sun... to workplace skills

Iraq: Bloodshed and strife cast pall over polls

BBC - Tue, 2014-04-29 15:02
Iraq riven by violence and strife as country heads to polls

Selby & Hawkins on brink of last four

BBC - Tue, 2014-04-29 14:57
Mark Selby and Barry Hawkins close in on Crucible semi-final places while Ronnie O'Sullivan and Judd Trump lead 6-2.

Rocket launch debris found in Amazon

BBC - Tue, 2014-04-29 14:56
A Brazilian fisherman in a remote Amazon region river finds debris from a European satellite launch from a base in neighbouring French Guyana.

Fossil fuel subsidies growing despite concerns

BBC - Tue, 2014-04-29 14:56
It's not just renewable energies that receive subsidies

Obamacare Enrollees Emboldened To Leave Jobs, Start Businesses

NPR News - Tue, 2014-04-29 14:50

Some people who felt stuck in certain jobs, just because they needed the employment-based health insurance, say they are finding the Affordable Care Act liberating.

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