National / International News

BP in appeal to US Supreme Court

BBC - Wed, 2014-05-21 12:00
Oil giant BP appeals to the US Supreme Court over a ruling regarding how businesses must be compensated in the wake of the 2010 Gulf of Mexico oil disaster.

Tight race as parties make last push

BBC - Wed, 2014-05-21 11:57
The party leaders make a final push for votes in Thursday's local and Euro elections, as a new poll has Labour sharing the lead with UKIP.

VIDEO: French rail network admits train blunder

BBC - Wed, 2014-05-21 11:49
The French train operator SNCF has discovered that 2,000 new trains it ordered at a cost of 15bn euros ($20.5bn; £12.1bn) are too wide for many regional platforms.

Deadly attacks on Nigeria villages

BBC - Wed, 2014-05-21 11:49
Suspected Boko Haram fighters are accused of killing at least 27 people in two northern Nigeria villages, a day after deadly bombings in the city of Jos.

VIDEO: Iran 'releases' Happy video dancers

BBC - Wed, 2014-05-21 11:43
A group of Iranians who were arrested for filming a video tribute to Pharrell Williams' song Happy have been released on bail, reports from Tehran suggest.

Obama: U.S. Military In Chad To Aid Search For Missing Schoolgirls

NPR News - Wed, 2014-05-21 11:39

The president tells Congress that 80 U.S. armed forces personnel have been deployed to the central African nation to help locate the nearly 300 girls kidnapped last month in Nigeria.

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The Vegetables Most Americans Eat Are Drowning In Salt And Fat

NPR News - Wed, 2014-05-21 11:17

Potatoes and tomatoes are nutritious and delicious. But the U.S. Department of Agriculture finds that Americans tend to consume way too many of them in unhealthy ways, like french fries and pizza.

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Which cities will profit off the Star Wars museum?

Marketplace - American Public Media - Wed, 2014-05-21 11:15
Thursday, May 22, 2014 - 07:38 Kevin Winter/Getty Images

Darth Vader and George Lucas (R) onstage during Spike TV's 'SCREAM 2011' awards held at Universal Studios in 2011 in Universal City, California. San Francisco and Chicago are currently bidding for a chance to host George Lucas' Lucas Curltural Arts Museum in their city.

Chicago wants to lure director George Lucas to build his Lucas Cultural Arts Museum in the Windy City instead of San Francisco.

“We expect that the Lucas Cultural Arts Museum would generate between $2 and $2.5 billion in direct economic impact over ten years,” says Gillian Darlow, who co-chaired a task force to find a site for the museum in Chicago.

Attracting visitors is a pretty safe bet. Star Wars fans are devoted and they spend money. (A full storm-trooper costume can cost upwards of $1,200.)

But some conservationists and football fans aren’t crazy about the proposed site for the museum -- currently, it’s the Chicago Bears’ parking lot.

Marketplace Morning Report for Thursday May 22,2014by Jeff TylerPodcast Title Which cities will profit off the Star Wars museum?Story Type News StorySyndication SlackerSoundcloudStitcherSwellPMPApp Respond No

It May Not Be A Tea Party Year, But Outsiders Are Still Thriving

NPR News - Wed, 2014-05-21 11:12

It's clear this year that this will not be another 2010 or 2012, when upstarts embarrassed the GOP's conventional favorites in primary after primary.

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Pit manager offered to help rescuers

BBC - Wed, 2014-05-21 11:04
A mine manager who escaped an inrush of water which killed four of his colleagues offered to go back down the pit to help rescue them, a court is told.

Matadors gored at Madrid festival

BBC - Wed, 2014-05-21 10:59
A major event in Madrid's bullfighting season is cancelled after all three matadors partaking in the spectacle were gored by bulls.

Harris 'was known as the octopus'

BBC - Wed, 2014-05-21 10:53
Entertainer Rolf Harris was branded "the octopus" after repeatedly groping a TV make-up artist, a court hears.

Iran 'releases' Happy video dancers

BBC - Wed, 2014-05-21 10:31
Several young people arrested in Iran for taking part in a YouTube tribute to Pharrell Williams' hit song Happy are released, according to reports.

Russia, China Secure Nearly Half-Trillion-Dollar Gas Deal

NPR News - Wed, 2014-05-21 10:17

The 30-year agreement involves supplying 38 billion cubic meters of gas a year via a Siberian pipeline starting in 2018.

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UK plane joins search for sailors

BBC - Wed, 2014-05-21 10:14
A Ministry of Defence aircraft is helping with the US Coast Guard's search for four British sailors missing in the Atlantic.

Will women CEOs still stand out in 2024?

Marketplace - American Public Media - Wed, 2014-05-21 10:10

You’ve probably been hearing the name “Jill Abramson” a lot lately.

The former New York Times Executive Editor’s firing last week has started a new conversation about an old problem in the corporate world: the fact that there are hardly any female CEOs.

“I don’t think this is primarily some kind of Oliver Stone-like conspiracy,” says  Nancy Koehn, a historian at the Harvard Business School. “I think it's primarily that the tributaries that feed into the river of talent haven’t -- until recently -- been replete with talented women. Not because they aren’t out there in droves -- they are -- but because [they have] only recently come into the kinds of management jobs which feed top leadership talent.”

Koehn says women traditionally haven’t worked as much in the direct roles like sales and research that lead to executive jobs. She says General Motors CEO Mary Barra is an example of what can happen when women buck that trend.

“[She] didn’t stay in HR. She didn’t stay in PR or Legal. Instead, [she] was moved around into Manufacturing and Research...She had a full plate of professional positions that made her a great candidate to run this huge auto company.”

Koehn says it won’t be long until stories like Barra’s aren’t a rarity.

“[This] kind of social change isn’t a line. It's a curve. It's slow to begin with, like the adoption of a new technology, and then it ratchets up. And it has all these spillover effects. Talented women mentor other women. They mentor other women. The curve gets very steep very quickly.”

Burns heads five Leicester signings

BBC - Wed, 2014-05-21 10:07
Leicester boss Richard Cockerill confirms the signing of five players, headed by Gloucester fly-half Freddie Burns.

Ex-partner guilty of killing model

BBC - Wed, 2014-05-21 10:04
A man who stabbed his model ex-partner to death is found guilty of her murder.

Turns out, shame and fear don't fight cancer

Marketplace - American Public Media - Wed, 2014-05-21 10:01

Shame and fear – that’s the way marketers have traditionally tried to convince women to strip down in a cold room and squish their breasts between two plastic paddles.

Dr. Steve Woloshin, a professor of the Dartmouth Institute for Health Policy and Clinical Practice, remembers one American Cancer Society ad from the 1980s that stated, "If you’re a woman over 35 and you haven’t had a mammogram, you need more than your breasts examined.”

“That was the classic persuasive message telling women if you don’t get screened, you’re crazy, you need your head examined," Woloshin says.

Scaring women about cancer is still the norm, but that could be shifting.

No Scolding Allowed

"Avoid anxiety": That's the mantra at the country’s largest breast imaging company in the country – Texas-based Solis Women’s Health.

At Solis Women’s Health centers across the U.S., employees don’t just steer clear of scaring women, they avoid talking cancer at all.

"Fear is not a motivator. It’s typically something that will cause people to procrastinate,” says Kate Maguire, president of Motivation Mechanics, a group of Philadelphia-based research and marketing strategists who worked for Solis Women’s Health.

After interviewing women about what they wanted in a mammography experience, Maguire – whose grandmother and mother had breast cancer – outlined a major marketing makeover.

The Makeover

Here are a few examples of what Solis Women’s Health changed:

Terminology: Women are referred to as visitors, instead of patients.

Clinic Layout: There are two different hallways, one for women coming in for a standard screening and another for women who have been called back for additional imaging. This helps reduce anxiety for the women who are nervous after being called back, Maguire says, because they don't see people leaving faster. 

Tagline: The old tagline at Solis was “Annual mammograms, it’s what smart women do.” That phrase, says VP of marketing Greg Scott, was a "bad girl message.”

Now, the tagline is “When you’re ready, we’ll be there for you.” 

Cost & Convenience

Breast imaging is big business. A report from Frost & Sullivan estimates revenues of $1 billion in 2011, and an expected rise to $1.4 billion in 2016.

But, from a business perspective, there are two main barriers to getting women in the door for screenings: financial and emotional. The Affordable Care Act, by making mammograms a fully-covered service, has cut the cost obstacle.

Now, there’s the psychological barrier – which companies like Solis Women’s Health are trying to counter by alleviating the fear that comes with scheduling and going through with a mammogram.

Marketing director Greg Scott says, by offering convenient, fast visits and fast results (within 24-48 hours by email if there is no additional screening required) his company is pushing past the competition.

Solis Women’s Health saw about 240,000 women in 2013, Scott says, and for the first quarter of 2014, growth was more than 10 percent in Dallas-Fort Worth and 4 percent nationwide.

Conflicting Messages

Steve Woloshin of Dartmouth says deciding whether to get a mammogram is much more complicated than any glossy brochure may suggest.

“The reason it’s controversial is the evidence supporting mammography, even though intuitively it seems like it’s got to be the right thing to do, the evidence we have isn’t so clear cut.”

Mammograms do save lives, Woloshin says, but they can also have downsides: false alarms, follow-up testing, and over-diagnosis.

A study published in the Journal of the American Medical Association says for every 10,000 women, mammograms probably save five lives of women in their 40s, ten lives of women in their 50s, and 42 lives of women in their 60s. Meanwhile, half of women screened for ten years have a “false positive” – a suspicious mammogram that leads to a repeat test or biopsy on a healthy breast.

Ultimately, decisions on whether or not to get a mammogram, he says, should be individualized. And the decision should be based on information, rather than fear.

Blizzard sues Starcraft cheat-makers

BBC - Wed, 2014-05-21 09:58
Activision Blizzard is trying to sue the creators of cheats that allow Starcraft II players to improve their rankings and unlock new weapons.
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