Arsenio Hall, remember him? He had a late-night talk show back in the early '90s. Then he disappeared. Well tonight, he’s trying to make a comeback in late night, his new syndicated show will debut in the top 50 markets.
“It’s very competitive with Jimmy Kimmel and David Letterman and Jay Leno,” Adgate says.
But he says Arsenio does have “name recognition” even if it’s not among 18-to-35-year-olds that advertisers care about.
“The notion that this is a young audience isn’t really true,” he said. Adgate adds most late-night TV viewers are in their 50s.
Being a syndicated show also works in Arsenio’s favor, said Cynthia Littleton, who covers TV for Variety.
“CBS, in this case, sells the show to a different station in each television market,” Littleon said.
She adds that Arsenio’s success doesn’t hinge on beating Leno. Success means that he has to sell more ads than the reruns the stations cut to make room for him.
Apple’s stock has fallen by nearly a third over the last year, partly because it seems that everybody who can afford it already has an iPhone. But with the next model set for release on September 10, Apple is trying to entice users to sell their iPhones back to the company for a discount on a new iPhone.
Tenae Harris got her new iPhone by trading in her niece’s older model when the program began last week.
“My kids have iphones, you know, and most of the young people in my family,” she says. “So they said, you know, ‘Auntie, you need to go ahead and have an iPhone.’”
But people who already have iPhones have been slower to buy the latest models.
“Regardless of what the 5S will look like, it’s not going to be as revolutionary as the first iPhone,” says Israel Ganot, founder and CEO of the website Gazelle. Gazelle buys and re-sells used, high-end smartphones. “As innovation starts to slow down,” Ganot says, “Apple has to find other reasons to get their customers to upgrade on a regular basis.”
Overseas, Apple has a different reason to make its iPhones cheaper. Telecoms analyst Roger Entner says, “Apple is losing out, especially in emerging markets, to lower-priced Android devices.”
Worldwide, three out of every four smart phones run Google’s Android operating system. In some places, Android-powered phones cost as little as $15. Still, the re-sale market for used high-end smart phones is growing too.
“You’re talking about billions of consumers that are going to transition into smart phones over the next few years,” Ganot says. “There is a significant proportion of the market that would like to buy a full-featured iPhone. But since they cannot afford to buy the latest device, they will be as happy buying last year’s model at a deep discount.”
In spite of demand for secondhand devices abroad, in the US, only 15 percent of consumers trade-in their old smart phones, and Ganot says Apple’s trade-in program could change that. “The opportunity in re-commerce is driven by changing consumer behavior,” he says.
According to Jason Gurnick, a manager at Spring St. Mac in Los Angeles, trade-ins also allow Apple to profit twice off of the same parts. Spring St. Mac has re-furbished and re-sold Apple devices itself since the store opened, and Gurnick sees Apple’s new program as an effort to consolidate control over its own parts.
“They’re essentially double-dipping on their own manufacturing process,” Gurnick says. “These parts will go back into their supply chain, whether it’s for defective products that are out there, or refurbished products that they’ll sell, and they will also sell those at a profit.”
A new faith-based boys group is taking shape, just three months after the Boy Scouts of America decided to change its membership policy to allow gay youth to join. The group, Trail Life USA, calls itself a Christian alternative to the Boy Scouts, and says it will focus on adventure, character and leadership.