Archbishop of Canterbury enthroned
UN criticises Sri Lanka on rights
Hackers attack BBC Twitter accounts
Officer Involved In Shooting That Led To Unrest In Anaheim Is Cleared
Nick Bennallack shot an unarmed Manuel Diaz as he ran away from officers. His shooting death sparked days of near-riots in Anaheim.
Scottish referendum date announced
S Korea hacked 'from China address'
VIDEO: Faith leaders mark enthronement
Abbott war on 'sexual' billboards
House OKs Bill To Keep Government Funded Through September
A government shutdown has been averted, with the house passing a spending bill that keeps things open through the end of September.
No criminal action over Super Puma
Cyprus plans new fund to get bailout
To YouTube, a billion users adds up to ... what exactly?
YouTube now claims a billion monthly users; that’s half of the people on the internet. But a billion users don't necessarily add up to a profitable business.
"The question about how much money they make or how much money they lose is still an open question," says Brian Wieser, an analyst at Pivotal Research. As for the billion user mark, when it comes to making money, Wieser says, “it’s not terribly meaningful.”
It’s a recurring theme in these tech stories: internet-users-do-not-equal-profit.
"In the press release yesterday they said, if YouTube were a country, we’d be the 3rd largest in the country behind China or India. And I’d argue or ask the question, if YouTube were a stand-alone business, would it be bankrupt?" asks Bernard Gershon, president of Gershon Media.
For one, most YouTube videos don’t have ads. Most advertisers don’t want to go near singing squirrels. "I think that premium advertisers and Fortune 500 brands want to be associated with high quality video," Gershon says.
Gershon expects YouTube will keep adding eyeballs. But, to make money, he says, it’s going to need add more widely appealing content.
And it’s considering a subscription service, where we’ll have to pay to watch the really good stuff.
To YouTube, a billion views adds up to ... what exactly?
YouTube now claims a billion monthly users; that’s half of the people on the internet. But a billion users don't necessarily add up to a profitable business.
"The question about how much money they make or how much money they lose is still an open question," says Brian Wieser, an analyst at Pivotal Research. As for the billion user mark, when it comes to making money, Wieser says, “it’s not terribly meaningful.”
It’s a recurring theme in these tech stories: internet-users-do-not-equal-profit.
"In the press release yesterday they said, if YouTube were a country, we’d be the 3rd largest in the country behind China or India. And I’d argue or ask the question, if YouTube were a stand-alone business, would it be bankrupt?" asks Bernard Gershon, president of Gershon Media.
For one, most YouTube videos don’t have ads. Most advertisers don’t want to go near singing squirrels. "I think that premium advertisers and Fortune 500 brands want to be associated with high quality video," Gershon says.
Gershon expects YouTube will keep adding eyeballs. But, to make money, he says, it’s going to need add more widely appealing content.
And it’s considering a subscription service, where we’ll have to pay to watch the really good stuff.
Grillo seeks mandate to govern Italy
Dunking Science: Do Cookies Really Taste Better Dipped In Tea?
With a high-tech gadget, scientists can measure how much flavor is released from foods while we're eating. One British chef uses the device to figure out why we love to dip biscuits into tea. A quick plunge really does make the cookie yummier.
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UN to probe Syria 'chemical attack'
You Be The Judge: Is The Housing Market Really Improving?
Optimists have had no trouble finding fresh evidence to suggest that the real estate market is recovering. Home sales are at the highest levels in years, borrowing rates are at historical lows, and builders are hiring again. But not everyone is convinced that the sector's momentum has staying power.




