National / International News

Texas Politicians And Businesses Feud Over Medicaid Expansion

NPR News - Fri, 2015-05-29 12:19

Texas has turned down federal funds to expand Medicaid under the Affordable Care Act. Hospitals and some business owners want the money, but it's a tough sell in Republican-dominated state politics.

» E-Mail This

Silk Road Founder Ross Ulbricht Sentenced To Life In Prison

NPR News - Fri, 2015-05-29 12:05

Ulbricht had faced at least 20 years in prison, but federal prosecutors had sought a "substantially" longer sentence for the creator of the shadowy online marketplace.

» E-Mail This

Boy, 16, charged with knife murders

BBC - Fri, 2015-05-29 11:30
A 16-year-old boy is charged with the murders of two people in Colchester.

America's Elite Cows Don't Give Birth — Their Surrogates Do

NPR News - Fri, 2015-05-29 10:56

Implanting cows with the embryos of genetically superior heifers is big business these days. It's helping elite cattle breeders and beef and dairy producers spread U.S. cow genetics around the globe.

» E-Mail This

England prosper despite Ronchi rally

BBC - Fri, 2015-05-29 10:44
Late wickets drag England back into contention after a thrilling New Zealand fightback in the second Test at Headingley.

Spain to host US rapid reaction force

BBC - Fri, 2015-05-29 10:29
Spain has agreed to host a US rapid reaction military force to deal with crises in Africa, Europe and the Middle East.

'Fifa presidency fallout not over'

BBC - Fri, 2015-05-29 10:14
FA chairman Greg Dyke does not expect Sepp Blatter to remain as Fifa president after winning a fifth term in charge.

Marketing to Millennials

Marketplace - American Public Media - Fri, 2015-05-29 10:14

At Leo Burnett, the Chicago-based ad agency ranked 9th in the world, most meetings mention millennials. Mick McCabe, chief strategy officer at Leo Burnett, says that Millennials are "the topic du jour," and it shows in the agency's ads. 

Leo Burnett works with McDonald's, Coke, Allstate, Nintendo, Samsung and esurance. In recent years, their ads have introduced themes and characters meant to appeal to a younger audience, building status for newer brands that already skew young and revitalizing advertising for legacy brands. 

McCabe says that Millennials are a crucial audience for all kinds of brands. This group of roughly 80 million 18-34 year-olds spends billions of dollars. And it's a unique group, too: "It is the most diverse generation ever, very tolerant, very open," McCabe says. 

"For marketers, the reason they're such a profound part of the conversation is that they represent what the future looks like," McCabe says, "and so companies can either succeed or fail as they succeed and fail with Millennials."

McCabe says there's an obsession with having conversations with Millennials, and with "what technology they're using ... what's imporant to them, how to connect with them, how to, frankly, develop them as customers for long periods of time."

Research has shown that Millennials like to make purchases that make them feel good about themselves and want to be spoken with, not to. McCabe says these qualities are very human, and so "the things that they want, to connect with people, to have their voice heard, to be authentic, to laugh, to change the world for better, are very indigenous to this group as they are to all human beings." 

"What's different [about Millennials]," McCabe says, "is their embrace of technology allows them to, in a much more intense way, access those emotions, access their voice being heard."

Leo Burnett tries to tap into this mentality with multi-platform ads that involve social — or social network — interaction. One particular ad, a campaign for Always called #LikeAGirl, had millions of views on YouTube and sparked conversations on Twitter before it aired as a Super Bowl commercial. 

 

Another notable ad for Allstate used its "Mayhem" character in an interactive ad — Allstate found a real couple who was oversharing on public social media and sold replicas of their belongings at MayhemSale.com while they were out of the house. 

McCabe says that when marketing to Millennials, timing is key. This is a generation that wants to be spoken to authentically. McCabe says that it's crucial to "speak with the right note, with the right subject, at the right time ... they want it when they want it."

Part of this has to do with mobile advertising — Millennials, and anyone else with a smartphone and other internet-connected devices, are innundated with ads. So what sticks out are things that have a more personal or contextual touch. 

If it sounds a little mushy and emotional, maybe that's because it is. But McCabe says the emotional outreach isn't just about money. "The health of a company ... depends on them having real connections with Millennials. If they have a fake connection with them, they won't grow."

VIDEO: Prince Ali thanks 'brave' supporters

BBC - Fri, 2015-05-29 10:13
Prince Ali has announced his withdrawal from the contest for Fifa president, thanking his supporters and wishing them "the best of luck for the future".

Paris to cut love locks from bridges

BBC - Fri, 2015-05-29 10:10
Paris is to remove padlocks symbolically fastened to one of the French capital's main bridges by couples, after part of the Pont des Arts collapsed last year.

The Simpsons called it - Fifa's dark three days

BBC - Fri, 2015-05-29 10:10
The Simpsons predicted Fifa's problems, social media made light of the debacle and cartoonists revelled in the chaos.

England & Scotland set for cup drama

BBC - Fri, 2015-05-29 10:03
The English FA and Scottish Cup finals on Saturday will see Arsenal face Aston Villa and Falkirk play Inverness CT.

5 Things You Should Know About Martin O'Malley

NPR News - Fri, 2015-05-29 09:46

His announcement is quintessentially Baltimore with a venue well known to area residents and the addition of a well-known local group, the Kelly Bell Band, booked as entertainment.

» E-Mail This

Fifa re-elects Blatter president

BBC - Fri, 2015-05-29 09:29
Fifa re-elects Sepp Blatter president after his rival withdraws following the first round of a vote overshadowed by corruption allegations.

Communities, money, and membership

Marketplace - American Public Media - Fri, 2015-05-29 09:26

What's the most important community you've been a part of?

And how did it affect your life? Have you paid to be a member of a club?

We want to know! Send us an email, or reach us on Twitter, @MarketplaceWKND

Your Wallet: Communities

Marketplace - American Public Media - Fri, 2015-05-29 09:26

What's the most important community you've been a part of?

And how did it affect your life? Have you paid to be a member of a club?

We want to know! Send us an email, or reach us on Twitter, @MarketplaceWKND

Idaho's Abortion Ban Is Unconstitutional, Federal Court Says

NPR News - Fri, 2015-05-29 09:24

The case was brought by Jennie McCormack and Dr. Richard Hearn. In 2011, McCormack was arrested and faced criminal charges after she ended her pregnancy.

» E-Mail This

Retirement: How it feels and how to pay for it

Marketplace - American Public Media - Fri, 2015-05-29 09:14

Retirement. How does it feel? And how do you pay for it?

Lizzie O'Leary talks about the psychology of retirement with Nancy Schlossberg, the author of Revitalizing Retirement: Reshaping Your Identity, Relationships, and Purpose.

"Especially for men and women who are highly invested in their work, who love what they're doing, the thought of retirement creates some anxiety," Schlossberg says. 

For financial advice, Lizzie turns to Rhonda Schaffler, the editor-at-large at TheStreet and anchor of TheStreet TV.

"You should have about 70 percent of the income that you had while you were working, so that means your expenses have to come down because you will have less money," Schaffler says. "And that, by the way, is assuming you have saved enough money. So it's a very delicate balance, and we've seen in study after study that most people aren't getting it right."

 

 

Jack Vettriano 'unable to paint'

BBC - Fri, 2015-05-29 09:14
Scottish artist Jack Vettriano announces he is giving up painting for the foreseeable future due to a recent accident.

Online courses for sixth-form advice

BBC - Fri, 2015-05-29 09:10
Three free online programmes, aimed at helping sixth-formers bridge the gap between school and university, are due to launch this summer.

Pages