It is possible you haven't heard of Guy Kawasaki, but you have almost definitely heard of some of the products the best-selling author and former Macintosh "software evangelist" has put his weight behind over the years.
They include early Mac software, Google +, and Motorola Mobility. Marketplace Tech spoke to Kawasaki on the 4th floor of the Austin convention center crawling with SXSW Interactive attendees. And the Hawaiian born tech-y, who was toting around a new monitor and a camera, had plenty to say. Our interview will air this coming week, but here are a few highlights:
- Guy is a Mac AND Android guy. He still uses a Mac as his laptop, but he feels like the android operating system is much better and more customizeable in Google.
- If he were to start a company tomorrow, Kawasaki might stay away from hardware and software, and look towards services. The market for hardware seems too compeitive, the market for new software is saturated, and starting a service company on the cheap is easy these days.
- Kawasaki sticks by his Google +, no matter what you think. He says that as a social network, it has less spam, more sharable and compelling content, and better killer apps, like Google Hangout. So don't count out Google + going away any time soon.
- Are we in a tech bubble? Guy thinks yes, probably, but that it doesn't matter. What's important, he says, is knowing when to cash out. He also points out that the dot com craze, people didn't think the market had a ceiling. It always does. He says the key is to know when to hold stock and when to sell it.
There's more substance and audio from my Guy Kawasaki interview coming up! Make sure to listen this week to Marketplace Tech as we start broadcasting the goods from Austin.
Context, in economics and geopolitics, is everything. Who's doing what to whom, and what happens as a result.
So with that in mind, we asked the BBC's Natalia Antelava to tell us what things are like in the ground on Simferopol, the Crimean capital.
What's the mood like?
"Nervous. I'd say it's even more nervous than it was a week ago... People woke up this morning in Crimea not quite sure whether they were waking up into Ukraine or Russia."
Does it feel like a Cold War? Does that phrase have a different meaning there?
"It does. And actually Cold War has never been the phrase very widely used in the former Soviet Union, so that's not the words people are using. But the sentiments are certainly the same. Especially among people who are publicly supporting Russia."
What's life like on the ground? What's changed about the day to day?
"Prices are going up. People have been telling me they have been stocking up on some things, like flour and the basics. But the city on the outside is functioning normally. I went to the market this morning and talked to some ladies selling vegetables, and they were complaining about prices... saying, 'But it's ok, because once we join Russia, Putin will take care of us."
What does it feel like to you?
"It feels like the 1990s. I myself am Georgian, I grew up in post-Soviet Georiga, and the breakaway republics, like...they never developed as autonomous... they're these frozen conflicts that every once in awhile flare up. And that's what people fear here."