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How food companies keep us coming back for more
Think about your favorite foods. About how they taste and how they make you feel. A lot of the foods we crave -- and we use that word intentionally -- are so good because of three main ingredients: Salt, sugar and fat.
When mixed in just the right amounts, they're an almost irresistible combination. And the food industry knows it.
"Salt, Sugar, Fat" is also the title of Michael Moss's new book about how food companies keep us coming back for more. They've built a sophisticated system, from food engineers looking for the exact combination of flavors to inspire the deepest craving, to marketing departments that coach kids to beg parents for Lunchables and sugary snacks.
One of the tricks of the trade? Vanishing caloric density. "If you can fool people into a product that melts in their mouth, their brain is less apt to detect that there's a ton of calories in there."
But Moss says it's not quite as black and white as "healthy" or "unhealthy." Food companies may have goals to provide healthy food, but they're also sensitive to what shoppers are putting in their carts. And there's financial pressure. "Every time the companies cut back a bit, Wall Street is there, watching the sales, watching the profits, urging the companies to go back to salt, sugar, fat. And they do."
As for his own favorite tastes? Moss says he usually craves salty and fat-filled treats.
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Class-action lawsuits accuse Anheuser-Busch of watering down Budweiser and other beers and then misleading consumers about their alcohol content. The company denies the claims; in tests commissioned by NPR, samples of Budweiser were found to be in line with their advertised alcohol content.
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Budweiser May Seem Watery, But It Tests At Full Strength, Lab Says
Class-action lawsuits accuse Anheuser-Busch of watering down Budweiser and other beers and then misleading consumers about their alcohol content. The company denies the claims; in tests commissioned by NPR, samples of Budweiser were found to be in line with their advertised alcohol content.
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Bud, Michelob Intended For That Beer To Taste Like Water, Suits Allege
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Wealth gap grows between black and white in U.S.
There's some new data out today from Brandeis University on the racial wealth gap in this country. It has tripled in the past 25 years. Whites getting richer, African-Americans not. The study's ongoing -- the same set of families, black and white; 25 years of research into total wealth, not just paychecks.
Tom Shapiro did the analysis, which points to housing as a huge factor, how where you live affects how much wealth you have.
"As homes are bought a little lower down in the socioeconomic ladder, housing wealth does grow," Shapiro said. "But the point is it doesn't grow nearly as much or as fast."
When Shapiro first started the study in 1984, the total wealth gap between blacks and whites was $85,000. In 2009, that gap had tripled to $236,500.
"For a typical white family, a $1 increase in average income over the 25 years returns about $5 of wealth," Shapiro said. "For that same typical African-American family -- that same $1 average increase in income -- returns only 69 cents in wealth...Part of the equation there is that that typical African-American family has less wealth to start out with than the typical white family."
Shapiro said data show that the wealth in the African-American community has gone up tremendously over the past 25 years, but "we need to keep growing in a way that bring the African-American, or the communities of color, line closer -- that is, put it on the same trajectory of growth and prosperity as that of the white wealth growth line."
And if we don't, Shapiro said, "I fear. I know what toxic inequality looks like. Shared economic prosperity needs to be spread much more broadly for the United States to compete globally as an economy."
5...4...3...2...1... We Have Sequestration
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