Just in time for Mother's Day, research organization YouGov has found that American mothers perceive Dove as the best brand, according to their BrandIndex report. The soap and beauty product maker tops a list of mothers' favorite brands despite backlash to the company's "Real Beauty" ad campaign that went viral in the past few months.
In it's press release, YouGov even speculates that the "Real Beauty" campaign and its "highly-viral" nature is what propelled Dove into the top spot.
This is the second year YouGov has tracked brand perception among American mothers, and the first year Dove made it in to the top 10. Joining Dove on the list are brands like Johnson & Johnson, Amazon, Cheerios and Samsung.
YouGov also mentions that, while they didn't crack the top 10, brands like Facebook and Victoria's Secret saw the greatest gains in perception compared to last year. Pillsbury and Discovery Channel, on the other hand, fell out of the top brands.
YouGov on their survey methods:
YouGov BrandIndex filtered their entire 1,250+ brand universe for respondents who identified themselves as women over the age of 18 with children under 18 years old. The firm then ranked them using their flagship Index score, which measures brand health by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to recommend. The scores reflect surveying over the past 30 days.
See the full list in the graphic below.
From the Marketplace Datebook, here's a look at what's coming up Thursday, May 8:
In Washington, a Senate subcommittee on tourism discusses a plan to attract 100 million international visitors to the U.S. annually by the end of 2021.
In New York, the first round of the NFL draft takes place.
And across the country, are consumers shopping? Chain stores are scheduled to report April sales.
We spent a lot of time with her in "Little House on the Prairie." Actress Melissa Gilbert turns 50.
And it's the 69th anniversary of Victory in Europe Day, commemorating the surrender of Germany to Allied forces.
Reflecting students' wishes, the decision by Stanford's trustees to divest from coal-mining companies cites alternate energy sources that emit less greenhouse gases.
Alibaba, the online commerce giant of China, has filed the paperwork to trade its stock in the United States. Regulators will now comb through more than 2000 pages of Alibaba documents. If the IPO moves forward it could be valued at $100 billion, six times the value of Facebook when it hit the public market two years ago. The BBC's chief business correspondent Linda Yueh joined us to discuss.
So, how long does it take you to watch all those programs you DVR? You might not care if you wait a day or two, but you know who does? Network executives and advertisers. That's because ad deals are based on what's known as C3, a measurement of commercial minutes seen live and over the following three days. Advertisers don't pay for your eyeballs if you watch "Scandal" on day four.
It's just over a year since a clothing factory collapsed in Bangladesh, which caused the death of more than 1,000 people. The complex tragedy has brought some changes to safety conditions in places that may have manufactured many kinds of affordable clothing Americans buy and wear, but what has gotten less attention is a change in the law that lets employees form a union without the permission of their employer.