National / International News
Procter & Gamble and Anheuser-Busch are in damage control mode after ads from those companies appeared before an ISIS video on YouTube.
YouTube has 300 hours of content uploaded to its site per minute. So the process that links ads to certain videos on the Google owned site is automated.
“Google’s very good at figuring out what you’re interested in even if you don’t realize it,” says Andrew Stephen, who teaches marketing at the University of Pittsburgh.
Except when it’s not, like in this instance. The algorithms YouTube uses are complicated, but basically they figure out who’s watching certain videos, and slap on ads for things these people might like.
Ari Lightman, who teaches digital media and marketing at Carnegie Mellon University says a company like P&G spends a lot of money cultivating this wholesome family-friendly image.
“And then to have it next to ISIS is just very contrary to what they’re trying to go after,” he says. But when you’re dealing with huge amounts of data, he says, these things are bound to happen.
This week, Marketplace heads down South to SXSW, the Austin-based conference and festival that spans film, music, and technology. We'll kick off our coverage with SXSWedu, a four day event looking at where innovation meets education. Then, it's on to SXSW Interactive, where some of the greatest minds in tech converge to talk about trends in the industry and to preview some of their newest wares. But before we get started on our breakfast tacos, here's a look at the numbers behind SXSW.
SXSW by the numbers:5 years old
This year, SXSWedu turns 5 years old. While just 800 people attended the first 'edu' conference and festival, last year's conference saw 5,933 participants from 35 different countries. Since 2012, attendance has tripled.32,798
That's how many people attended the SXSW Interactive conference in 2014. Participants came from 82 different countries, and had 1,100 panels to choose from.2,136,236
That's the total number of SXSW mentions on social media during the week of SXSW Interactive 2014 alone. Among the top trending topics were Edward Snowden, Lady Gaga, and the NSA.60,450 room nights
2014 saw 13,990 individual hotel reservations in Austin by SXSW attendees. All told, that adds up to 60,450 room nights. And that doesn't even account for bookings on Airbnb, which the service claims reached 11,000 SXSW-related bookings.$315.3 million
SXSW brings a lot of people, and therefore a lot of money, into Austin. By the festival's estimate, $315.3 million was pumped into the city's economy during last year's festival.370
SXSW is more than just panels and expos ... it's also parties. Side parties, to be specific. And this year's festival has a lot of them: 370 side parties ranging from a pet adoption happy hour to a karaoke night for tech lovers.