National / International News

Ads shown before YouTube ISIS video

Marketplace - American Public Media - Mon, 2015-03-09 02:00

Procter & Gamble and Anheuser-Busch are in damage control mode after ads from those companies appeared before an ISIS video on YouTube.

YouTube has 300 hours of content uploaded to its site per minute. So the process that links ads to certain videos on the Google owned site is automated.  

“Google’s very good at figuring out what you’re interested in even if you don’t realize it,” says Andrew Stephen, who teaches marketing at the University of Pittsburgh. 

Except when it’s not, like in this instance. The algorithms YouTube uses are complicated, but basically they figure out who’s watching certain videos, and slap on ads for things these people might like. 

Ari Lightman, who teaches digital media and marketing at Carnegie Mellon University says a company like P&G spends a lot of money cultivating this wholesome family-friendly image.

“And then to have it next to ISIS is just very contrary to what they’re trying to go after,” he says. But when you’re dealing with huge amounts of data, he says, these things are bound to happen.

SXSW by the numbers

Marketplace - American Public Media - Mon, 2015-03-09 02:00

This week, Marketplace heads down South to SXSW, the Austin-based conference and festival that spans film, music, and technology. We'll kick off our coverage with SXSWedu, a four day event looking at where innovation meets education. Then, it's on to SXSW Interactive, where some of the greatest minds in tech converge to talk about trends in the industry and to preview some of their newest wares. But before we get started on our breakfast tacos, here's a look at the numbers behind SXSW.

SXSW by the numbers:

5 years old

This year, SXSWedu turns 5 years old. While just 800 people attended the first 'edu' conference and festival, last year's conference saw 5,933 participants from 35 different countries. Since 2012, attendance has tripled.

32,798

That's how many people attended the SXSW Interactive conference in 2014. Participants came from 82 different countries, and had 1,100 panels to choose from.

2,136,236

That's the total number of SXSW mentions on social media during the week of SXSW Interactive 2014 alone. Among the top trending topics were Edward Snowden, Lady Gaga, and the NSA.

60,450 room nights

2014 saw 13,990 individual hotel reservations in Austin by SXSW attendees. All told, that adds up to 60,450 room nights. And that doesn't even account for bookings on Airbnb, which the service claims reached 11,000 SXSW-related bookings.

$315.3 million

SXSW brings a lot of people, and therefore a lot of money, into Austin. By the festival's estimate, $315.3 million was pumped into the city's economy during last year's festival.

370

SXSW is more than just panels and expos ... it's also parties. Side parties, to be specific. And this year's festival has a lot of them: 370 side parties ranging from a pet adoption happy hour to a karaoke night for tech lovers.

Is the Treasury prepared for the next crash?

BBC - Mon, 2015-03-09 01:57
How ready is the Treasury for the next great crash and recession?

Ex-UUP leader James Molyneaux dies

BBC - Mon, 2015-03-09 01:51
Former Ulster Unionist Party leader James Molyneaux has died aged 94.

American Sniper top 2014 US release

BBC - Mon, 2015-03-09 01:50
Clint Eastwood's American Sniper beats The Hunger Games: Mockingjay - Part 1 to become the highest-grossing US release of 2014.

SA rapper 'killed by girlfriend'

BBC - Mon, 2015-03-09 01:50
South Africa police arrest a woman for allegedly stabbing and killing a well-known local rapper, Nkululeko Habedi, popularly known as Flabba.

Merkel raises war recovery in Japan

BBC - Mon, 2015-03-09 01:48
German Chancellor Angela Merkel begins a Japan visit by saying "facing history squarely" is the best way to move on from World War Two.

Too few young apprentices, say MPs

BBC - Mon, 2015-03-09 01:41
An MPs' committee says there are still too few teenagers taking up apprenticeships despite £1.6bn government investment.

Are Rwandans healthier than the English?

BBC - Mon, 2015-03-09 01:30
Can Rwandans expect a longer healthy life than people in parts of England?

Park promises Rangers cash probe

BBC - Mon, 2015-03-09 01:30
Director Douglas Park says Rangers' new board will study closely the previous regime's contracts and deals.

Treasury sells £500m of Lloyds shares

BBC - Mon, 2015-03-09 01:19
British taxpayers' stake in Lloyds Banking Group has fallen to below 23% following the latest share sales, which have netted about £500m for the Treasury.

Australia 'sick of lecturing by UN'

BBC - Mon, 2015-03-09 01:11
PM Tony Abbott defends Australia's controversial treatment of asylum seekers, saying the country is "sick of being lectured" by the UN.

HSBC - where does responsibility lie?

BBC - Mon, 2015-03-09 01:10
The head of the British Chambers of Commerce tells the BBC that for all businesses, the buck stops at the top

The art of science - Wellcome Images 2015

BBC - Mon, 2015-03-09 01:10
Intricate scientific images up close and colourful

Warning of severe gales for Scotland

BBC - Mon, 2015-03-09 01:08
The Met Office issues a yellow 'be aware' warning for Scotland and forecasts winds reaching speeds of 80mph in some places.

Man in pyjamas in fire escape-leap

BBC - Mon, 2015-03-09 00:59
A man is forced to jump to safety from a first-floor window after he was woken by a fire which engulfed a block of flats.

Are murderers born or made?

BBC - Mon, 2015-03-09 00:55
Michael Mosley on whether murderers are born or made

VIDEO: Hidden danger of asbestos in schools

BBC - Mon, 2015-03-09 00:28
Figures seen by the BBC suggest asbestos is still present in nearly nine out of ten schools in the UK - higher than previous official estimates.

Varoufakis raises possible referendum

BBC - Mon, 2015-03-09 00:25
Ahead of a vital Eurogroup debt meeting, Greek Finance Minister Yanis Varoufakis suggests a possible referendum on terms if talks fail.

WPP annual profits hit record high

BBC - Mon, 2015-03-09 00:24
Advertising giant WPP reports record annual profits despite what it called "strong currency headwinds" throughout 2014.

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