National / International News

Trainee teachers 'being deterred'

BBC - Fri, 2015-04-17 15:05
A heads' leader says would-be teachers are being put off by a complexity of routes into the profession.

'One-size-fits-all' on obesity opposed

BBC - Fri, 2015-04-17 15:01
Doctors need to move beyond 'one-size-fits-all' approach to tackling obesity, say scientists in Sheffield.

Focus on post-election power plans

BBC - Fri, 2015-04-17 14:58
Speculation about the preparations being drawn up by the political parties for potential post-election deals and policies attracts headlines.

Univision cancels Sabado Gigante

BBC - Fri, 2015-04-17 14:55
Television variety show Sabado Gigante, much loved among Hispanics in the US, is to end after 53 years, network Univision announces.

How The Food Industry Relies On Scientists With Big Tobacco Ties

NPR News - Fri, 2015-04-17 14:38

Critics of the system that ushers food products to market say it is rife with conflicts of interest. When scientists depend on food companies for work, they may be less likely to contest food safety.

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VIDEO: Week three of election campaigning

BBC - Fri, 2015-04-17 14:37
BBC News rounds up the third week of election campaigning.

Russian opposition parties to unite

BBC - Fri, 2015-04-17 14:29
The political party founded by murdered Russian dissident Boris Nemtsov says it will form a loose anti-Putin alliance ahead of 2016 elections.

Six things the SNP, Greens and Plaid have in common

BBC - Fri, 2015-04-17 14:24
An image of the leaders of the SNP, the Green Party and Plaid Cymru hugging went viral after Thursday's BBC debate. But what do their parties have in common?

VIDEO: Divine art Africa-style

BBC - Fri, 2015-04-17 14:16
African artists give their take on the Divine Comedy

VIDEO: Zebras crossing Brussels roads

BBC - Fri, 2015-04-17 14:12
Zebras went on the loose in Brussels but were soon captured

VIDEO: Does Branagh want to run the NT?

BBC - Fri, 2015-04-17 14:03
Will Gompertz meets Sir Kenneth Branagh to talk about the actor and director's new project - launching his own theatre company.

Hillary Clinton Supports Amendment To Get Hidden Money Out Of Politics

NPR News - Fri, 2015-04-17 13:57

Clinton called campaign finance reform one of the "four big fights" of her campaign. But does this idea of a constitutional amendment to restrict or eliminate big money stand a chance?

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Oklahoma Approves Nitrogen Asphyxiation For Executions

NPR News - Fri, 2015-04-17 13:57

The new method was proposed after the botched execution by lethal injection last year of an Oklahoma inmate.

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Hillary Clinton Supports Amendment To Get Hidden Money Out Of Politics

NPR News - Fri, 2015-04-17 13:57

Clinton called campaign finance reform one of the "four big fights" of her campaign. But does this idea of a constitutional amendment to restrict or eliminate big money stand a chance?

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Labour plans exploitation crackdown

BBC - Fri, 2015-04-17 13:42
Labour leader Ed Miliband is to announce plans for a new task force to crack down on the illegal exploitation of workers in a speech on immigration.

Farage to face BBC audience questions

BBC - Fri, 2015-04-17 13:34
UKIP's Nigel Farage will be among leaders to face audience questions in BBC regional election special broadcasts.

West Indies hold on to deny England

BBC - Fri, 2015-04-17 13:27
West Indies hold on to draw the first Test on the day James Anderson becomes England's leading Test wicket-taker.

First-Place Fake-Out: Woman Who Didn't Run Marathon Stripped Of Title

NPR News - Fri, 2015-04-17 13:20

Race officials say Kendall Schler faked her win at last Sunday's GO! St. Louis race. They say she also cheated in last year's race where she finished third.

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German luxury carmakers make a mass-market push

Marketplace - American Public Media - Fri, 2015-04-17 13:13

The German luxury carmakers BMW, Mercedes-Benz and Audi are reporting record levels of global sales after the first quarter of 2015.

The news marks a bit of a turning point for an industry that was founded on notions of exclusivity.

As entry-level prices drop, more and more car buyers can hope to buy a piece of fine German engineering, but the move does come with a few risks.

It used to be the case that owning a luxury car was something to aspire to. These days, luxury carmakers are even targeting millenials buying their first car.

“They're more concerned about keeping you in the fold and making sure that there is something there for each of your life stages,” Huge Marketing Director Megan Malli says. “That's really where they're headed with respect to the marketplace.” 

Lower starting prices and a broader range of models may translate into higher sales, but it also risks diluting the brand’s cache.

They are now competing against the Hondas and the Fords of the world, and frankly, often those other vehicles can really beat them on options and pricing,” Malli says.

That’s where marketing strategy comes in to play. If would-be buyers still believe that BMW equates with say, “performance,” then being more mass-market is actually a good thing.  

"They really preserve their brand messaging, even if they produce cars that are less expensive," says NYU Stern School Professor Thomaï Serdari. She also notes that the German's mass-market strategy won’t work for every luxury car brand.

"Cadillac is a brand that had a lot of cache a few years ago, but also it was associated with people of a specific type and background, perhaps much much older," says Serdari.

In recent years Cadillac has had little to tout besides its high end Escalade SUV. In order to become relevant again, Serdari believes the brand needs to cut back its offerings, and go upmarket to firmly re-establish itself on the high end of luxury, a place BMW, Audi and Mercedes already occupy.

"Then perhaps they can reverse their strategy and start targeting the mass market with less expensive models."

As Ebola Cases Dwindle, West Africa Turns To Economic Recovery

NPR News - Fri, 2015-04-17 13:13

International banks are promising nearly a billion dollars in aid to the three countries hardest hit by Ebola. The number of weekly cases has dropped below 40 — the lowest level since last May.

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