David Samson's resignation is the latest shoe to drop in an ongoing scandal that involves the politically charged closure of lanes on the George Washington Bridge.
Billboards may be old-fashioned, but they’re still big business for advertisers.
That may seem odd, considering how hard it is to measure the effectiveness of billboard ads.
Walking on Sunset Boulevard in Los Angeles, Christopher Taylor didn’t notice the 50-foot billboard for a TV show. The ad didn’t even register.
Even though there isn’t an easy way to calculate the return on advertisers’ investment, S&P Capital IQ equity analyst Tuna Amobi says, “There is little question that it is effective. The question is, to what degree or what magnitude.”
Some costs of billboard ads are not born by advertisers.
Condo-owner David Korkis has his windows blocked by a giant ad.
“I had one of the best views in LA. Then, because of that billboard and the sloppy job they do putting up the billboard, it’s dark in there. It’s depressing,” says Korkis. He complained to the management, but he says “they make about $50,000 to $80,000 on the thing. So no matter how I complain, it’s not going to change.”
Studies have shown that a nearby billboard can reduce property values by up to 30 percent.
The new film Cesar Chavez chronicles the life of the historic labor leader who fought for better wages and working conditions for farm workers. Chavez is the founder of the United Farm Workers Union and is known for his nonviolent approach toward bringing national attention to the plight of farm workers.
While Chavez’s life is well known, getting a film about a union leader to the silver screen is a challenge all in its own. Diego Luna, the director of the film, said the project got most its funding from supporters in Mexico. Luna said this is mainly because Hollywood doesn’t like to take risks at the box office; and a movie about a Latino labor leader isn’t always a surefire money maker.
“I heard many things like ‘How can this be told from the angle of a white American?’ said Luna, “I said ‘the problem is that his name is Cesar Chavez.' You want to do a film about a reporter who goes and meets Cesar Chavez? No.”
He explained that before his film on Chavez there had never been a motion picture biography done about a Latino figure who was not an entertainer.
“It’s quite ridiculous if you think about this community that grows and grows and grows, but it’s not represented in entertainment,” said Luna, “At least not with respect and the complexity, diversity, and cultural richness that it has.”
The film Cesar Chavez: History is made one step at time will be in theaters Friday, March 28.
If the doctor in Harry Nilsson's most famous song is reading this, we admonish you to change your recommendations immediately. On Thursday, we explained why lime prices are rising and threatening favorite beverages, condiments and foods, including mojitos, salsa and even soups like pho.
Copra prices rose 60 percent since February of 2013 (graph and data via Index Mundi)...
... and a 50 percent rise for coconut oil prices over a year:
Read: do not put limes in coconuts. Do not pass go.
The Hindu reports that Bharat N.Khona, former Board Member of the Cochin Oil Merchants Association (COMA), says drought conditions are hurting shipments of copra. In addition, Super Typhoon Yolanda reportedly destroyed 10 percent of coconut trees in the past winter in the Philippines. That country is the main supplier of coconuts to the United States, according to GMA News. In fact, the deadly typhoon resulted in a 13 percent drop in copra supply.
The demand for tender coconuts during the upcoming summer is also contributing to the copra shortage.
How long until prices level out? It takes six-to-seven years to grow new trees to the point where they bear new fruit.
Other top growers of coconuts include Indonesia, India, Sri Lanka, Brazil, and Thailand, according to the United Nations Conference on Trade and Development. But the fact remains that the Philippines is the second-largest global producer behind Indonesia, which means we may not see prices lower any time soon.
Taken all together, what shall we call this lime-coconut catastrophe? We've got limes and coconuts. We've got copras.We've got COMAs.
A coco-catasrophe? A coconut coma? A lime coma? A loma? A Point Loma? (Shout out to San Diego). A copratastrophe? A copracabra? (Shout out to chupacabras.)
Whatever we call it, get ready to shell out extra bucks at your Harry Nilsson party.