National / International News

Bank warns on housing 'correction'

BBC - Fri, 2014-05-02 01:49
The recent surge in UK house prices could end in a crash, the Bank of England deputy governor who oversees financial stability warns.

Coalition split over knives policy

BBC - Fri, 2014-05-02 01:43
A proposal to bring in tougher penalties for criminals convicted of knife crimes prompts disagreements within the coalition government.

Blue star guilty of criminal damage

BBC - Fri, 2014-05-02 01:32
Singer Lee Ryan pleaded guilty to failing to provide a specimen after being caught driving erratically.

Dozens hurt in S Korea subway crash

BBC - Fri, 2014-05-02 01:19
Dozens of people have been injured after two subway trains collided in the South Korean capital Seoul, officials say.

Five monkeys stolen in zoo break-in

BBC - Fri, 2014-05-02 01:16
Five monkeys have been stolen during a "targeted" break-in at Blackpool Zoo, police say.

Many Seniors Accepted To First-Choice Colleges Go Elsewhere

NPR News - Fri, 2014-05-02 01:16

Almost half of college freshmen surveyed last year had enrolled in schools that weren't at the top of their list — not because they didn't get in, but because of costs.

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Agribusiness Funds 'Farmland' To Counter Hollywood Message

NPR News - Fri, 2014-05-02 01:16

Films like Food Inc. and King Corn highlight the evils of big agriculture. Now farmers are hitting back with their own movie, Farmland. It was funded by the U.S. Farmers and Ranchers Alliance.

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Patient health board complaints soar

BBC - Fri, 2014-05-02 01:09
Serious concerns are raised over the increase in the number of patient complaints to health boards in Wales.

Obamacare Sign-Ups Show Wide Variation By State, Ethnicity

NPR News - Fri, 2014-05-02 01:09

Nearly half the 8 million people who bought health insurance through the state and federal exchanges signed up in the last six weeks. Florida enrolled 39 percent of those eligible, despite opposition.

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The history of the marketing of Cinco de Mayo

Marketplace - American Public Media - Fri, 2014-05-02 01:05

Technically, Cinco de Mayo falls on a Monday this year. But beer companies want people to get an early start, celebrating over the weekend.

But celebrating what, exactly? What does Cinco de Mayo mean for marketers and consumers?

Many in Los Angeles celebrated Cinco de Mayo last weekend. Tens of thousands of Latinos attended a street fair that big corporations saw as a marketing opportunity, even if their message was a little fuzzy.

At the Ford booth, I spoke with Marie, a 'brand ambassador.' I asked her to make the connection between the car company and Cinco de Mayo.

"Ford, to me, is about the people. And people need to drive to get around this city and Ford is a great way to do that," said Marie.

She struggled to make the connection. But, to be fair, it is sort of a hazy holiday.

After all, May 5 commemorates an obscure battle where the Mexican underdogs defeated the French.

"In Mexico, we don't really do Cinco de Mayo," said Marie. "It's more of an American-ized holiday."

In this case, 'American-ized' meant commercialized. Festival goers moved from line to line, waiting for free samples and gift bags. A fiesta of freebies from McDonald's and Palmolive and Colgate.

"The consumer products companies have been the early-adopters of understanding that this is the market that is going to move the needle, and they've really fought hard to create brand recognition," said Xavier Gutierrez with Meruelo Group, one of the event's sponsors.

While some companies try to connect with Latinos, beer companies try to get everyone to party.

According to Nielsen, the market research company, Americans bought more than $600 million worth of beer last year for Cinco de Mayo. That's more beer than was sold for the Super Bowl or St. Patrick's Day.

"Beer companies have been largely responsible for the commodification of Cinco de Mayo. I mean, they spend millions and millions of dollar in Spanish-language advertising," said Jose Alamillo, a professor of Chicano studies at California State University Channel Islands.

Alamillo said the beer industry ignores alcohol related health issues that affect the Latino community.

He'd like to see Cinco de Mayo promoted as a history lesson, instead of -- as critics allege -- an excuse to sell booze.

Pulis & Wickham handed April awards

BBC - Fri, 2014-05-02 01:05
Tony Pulis of Crystal Palace is named Manager of the Month for April, with Sunderland's Connor Wickham Player of the Month.

Ukraine Forces Seek To Retake Slovyansk

NPR News - Fri, 2014-05-02 01:05

Ukraine launched what appeared to be its first major assault against pro-Russian forces who have seized government buildings in the country's east.

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Rooney injury not a World Cup worry

BBC - Fri, 2014-05-02 01:02
Manchester United's Wayne Rooney will miss the Premier League visit of Sunderland after picking up a fresh injury.

Boxers, briefs or radiation underwear? Silicon Tally!

Marketplace - American Public Media - Fri, 2014-05-02 01:00

It's time for Silicon Tally. How well have you kept up with the week in tech news?

This week we're joined by Kara Miller, host of WGBH’s Innovation Hub. var _polldaddy = [] || _polldaddy; _polldaddy.push( { type: "iframe", auto: "1", domain: "marketplaceapm.polldaddy.com/s/", id: "silicon-tally-may-2", placeholder: "pd_1398982571" } ); (function(d,c,j){if(!document.getElementById(j)){var pd=d.createElement(c),s;pd.id=j;pd.src=('https:'==document.location.protocol)?'https://polldaddy.com/survey.js':'http://i0.poll.fm/survey.js';s=document.getElementsByTagName(c)[0];s.parentNode.insertBefore(pd,s);}}(document,'script','pd-embed'));

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