National / International News

Is That Corporate Wellness Program Doing Your Heart Any Good?

NPR News - Tue, 2015-04-14 08:31

Most employers have a wellness program, but who knows if it's actually improving your health. The American Heart Association is proposing its own standards for improving cardiovascular health at work.

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Mother guilty of killing newborn baby

BBC - Tue, 2015-04-14 08:20
A mother who hid the body of her newborn daughter in a suitcase is found guilty of her manslaughter.

VIDEO: More manifestos on campaign day 16

BBC - Tue, 2015-04-14 08:20
Both the Conservatives and the Greens launched their manifestos on day 16 of the election campaign.

Selby 'felt pressure' after triumph

BBC - Tue, 2015-04-14 07:56
Defending champion Mark Selby says it took months for him to come to terms with winning his first World Championship.

VIDEO: Shots fired during ceasefire visit

BBC - Tue, 2015-04-14 07:48
The BBC's Tom Burridge describes the scene as a fellow reporter is shot during a mission to monitor the ceasefire in eastern Ukraine.

Soul Singer Percy Sledge Dies

NPR News - Tue, 2015-04-14 07:44

Sledge is perhaps best known for his hit "When A Man Loves A Woman." He was inducted into the Rock and Roll Hall of Fame in 2005.

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RAF jets intercept Russian aircraft

BBC - Tue, 2015-04-14 07:34
RAF Typhoons were launched to intercept two Russian aircraft near UK airspace, the Ministry of Defence says.

Tykes bowlers star as Worcs crushed

BBC - Tue, 2015-04-14 07:32
Worcestershire are bowled out for just 100 in their second innings as Yorkshire win by 10 wickets inside three days.

Woman wounded in armadillo shooting

BBC - Tue, 2015-04-14 07:31
Authorities in the US state of Georgia say a woman was accidentally shot by her son-in-law as he was trying to kill an armadillo with a handgun.

Soul singer Percy Sledge dies aged 73

BBC - Tue, 2015-04-14 07:30
US soul singer Percy Sledge, famed for his song When a Man Loves a Woman, has died aged 73, his agent says.

Disease Detection Gets A Boost With Plans For A CDC In Africa

NPR News - Tue, 2015-04-14 07:12

African health officials are partnering with the U.S. to build a continent-wide Centers for Disease Control and Prevention. The goal is a more rapid response to health emergencies, such as Ebola.

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Make more upfront: Viacom, Turner discuss new ad model

Marketplace - American Public Media - Tue, 2015-04-14 07:09

In the coming weeks, a dance between the companies that make the television shows we all love, and the people who pay for it all: the advertisers.

Upfronts, as they're called, happen each year in New York, and the name says it all. Networks pitch their programming to ad buyers, hoping to score a big budget up front. The typical measure that they're selling is a Nielsen rating, the total number of viewers broken down by age and gender. That's why we hear so much about categories like men aged 18-34 for programs like "The Daily Show."

But in an ad world infused by the many clicks and Tweets of social media, that may not be enough. Upfront sales have been flat, declining slightly in recent years. 

Variety reports that Time Warner and Viacom have a new strategy. Both are in talks to guarantee specific outcomes from an ad campaign, not just the average number of eyeballs it will get.

"They are saying, 'Look, tell us what you need. Do you need more foot traffic in your restaurant? Do you need more people to sign up for your loyalty program? Do you need X number of retweets on Twitter? Tell us what you want and let's try to work it out together,'" said Brian Steinberg, senior TV editor for Variety. 

That's a big shift from delivering a sizeable audience, and it relies on using more of the advertisers' own data, beyond what Nielsen can offer. Companies can compare email lists or loyalty swipes with geographic information pulled from set-top boxes to see who's really responding to the ads, and where. 

It's a methodology directly affected by the popularity of tablets and online video -- and the smaller, more targeted audiences that advertisers are reaching there. Likewise, Time Warner is looking to test this strategy for smaller, more targeted broadcast channels like Cartoon Network and Adult Swim, whose younger audiences are fairly well-defined. 

In the words of one marketing executive who talked to Steinberg, this is "the Holy Grail of advertising."

"For years, [advertisers] have long decried TV," he said. Despite big audience figures, there's little nuance. "You may blast a car ad on 'American Idol,' but how many of those people are in the market for a new car?"

Nielsen is a little nervous about this, Steinberg added. While it's still the dominant way ads are sold, the ratings don't capture the places people watch TV outside of the living room. 

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