National / International News

VIDEO: Fifa partner 'flees arrest' in Rio

BBC - Fri, 2014-07-11 05:22
The head of Fifa partner Match Hospitality has flees to escape arrest in Rio over alleged illegal World Cup ticket sales, Brazilian police say.

Peer 'against statue sale' gets £6m

BBC - Fri, 2014-07-11 05:15
A peer who initially opposed a museum's decision to sell a 4,000-year-old Egyptian statue gets £6m from its sale, it emerges.

Why you might seeing English subtitles on Spanish-lanuguage TV ads

Marketplace - American Public Media - Fri, 2014-07-11 05:13

If you've been following the World Cup you may have seen Spanish language TV ads with English subtitles.

Coca Cola tried an ad using different languages during the Super Bowl earlier this year. It didn’t go over so well. But for advertisers the World Cup is a whole different ball game.

“One extreme is the Super Bowl, another extreme is the World Cup," says Mauro Guillen, a professor of international management and Director of the Lauder Institute at the Wharton School. He says one reason we’re seeing ads with English subtitles on American TV, from companies like Hyundai, Dish and JC Penney, is becasue of the growing economic clout of the Hispanic community in the U.S. 

JC Penney says it's received such a positive response to its commercial, "Pulse" that it's decided to air the spot, in Spanish, with English subtitles, on primetime networks, NBC, ABC and FOX for the duration of this week.

While Hyundai has been airing its Spanish language ad, "Boom", on ESPN.

The World Cup, notes Guillen, "is a unique opportunity. To experiment and to try out new things. Because not everybody is watching.”

Viewers, he says, are young and cosmopolitan -- they understand bilingual ads -- literally. 

Luis Miguel Messianu, president and chief creative officer of Alma, a multicultural advertising firm in Miami, says advertisers are smart to speak Spanish during the World Cup.

“Everybody realizes the power of having a SuperBowl that lasts one month,” he says. 

Soccer in America, notes Messianu, is no longer a niche sport. Instead, it’s alive and kicking. 

But sports aside, for advertisers, notes Marlene Morris Towns, a professor of marketing at Georgetown’s McDonough School of Business, "it really is a wise business move to look at who your audience is and speak to them, not just in terms of their lifestyle and culture, but litearlly in terms of their language." 

Barca get their man, Liverpool get their money

BBC - Fri, 2014-07-11 05:04
Liverpool knew they would lose Luis Suarez to Barcelona - their only goal was to do it on their terms, says Ben Smith.

Portugal seeks to calm bank fears

BBC - Fri, 2014-07-11 04:56
Portugal's central bank seeks to steady investors' nerves, saying the country's largest listed bank, Banco Espirito Santo, does not need extra funds.

Germany 'right' to expel CIA official

BBC - Fri, 2014-07-11 04:52
Germany says it was right to order out the top CIA official in Berlin over alleged spying and urges an "honest" partnership with the US.

Germany Calls For 'Honest Foundation' In Relations With U.S.

NPR News - Fri, 2014-07-11 04:47

The remarks by Foreign Minister Frank-Walter Steinmeier follow fresh allegations of U.S. spying on Germany as well as Berlin's request that the top U.S. intelligence official in the country leave.

» E-Mail This

Arrests over Indian 'revenge rape'

BBC - Fri, 2014-07-11 04:46
A teenage girl in the eastern Indian state of Jharkhand has been raped in apparent revenge for an alleged assault on another woman, police say.

Dozens Of Ukrainian Troops Reportedly Killed By Militants

NPR News - Fri, 2014-07-11 04:39

Separatists in the east used a rocket-launching system in an attack that one officials said killed as many as 30 government troops. The strike comes after days of steady gains by Ukrainian forces.

» E-Mail This

Ex-troops teacher scheme recruits 102

BBC - Fri, 2014-07-11 04:32
Figures show a £2m scheme to fast-track ex-service personnel into teaching has recruited 102 trainees so far.

How A Fanny Pack Mix-Up Revealed A Medicare Drug Scam

NPR News - Fri, 2014-07-11 04:07

Two secretaries in a doctor's office have pleaded guilty and a pharmacy owner faces charges in a scam that Medicare allowed to thrive for more than two years.

» E-Mail This

Cellino demands players live in Leeds

BBC - Fri, 2014-07-11 04:04
Leeds United owner Massimo Cellino orders that all of the club's players must live in the West Yorkshire city.

Q&A: A Union Leader On Tenure, Testing And The Common Core

NPR News - Fri, 2014-07-11 04:03

The American Federation of Teachers holds its annual meeting this weekend. Its president, Randi Weingarten, talks with NPR Ed.

» E-Mail This

BBC World Service
Next Up: @ 05:00 am
Democracy Now

KBBI is Powered by Active Listeners like You

As we celebrate 35 years of broadcasting, we look ahead to technology improvements and the changing landscape of public radio.

Support the voices, music, information, and ideas that add so much to your life.Thank you for supporting your local public radio station.


Drupal theme by ver.1.4