National / International News

VIDEO: Porn star UKIP man 'not ashamed'

BBC - Thu, 2015-04-09 02:15
A UKIP candidate standing in local elections in Bristol has said he is not ashamed of his x-rated career.

Man dies after motorbike crash

BBC - Thu, 2015-04-09 02:12
A man in his 50s dies following a crash involving a motorbike and a car in Aberdeenshire.

The mysterious world of safe deposit boxes

BBC - Thu, 2015-04-09 02:08
The mysterious world of safe deposit boxes

Harvard's business women push

Marketplace - American Public Media - Thu, 2015-04-09 02:00

Harvard Business School is extremely selective — only about 12 percent of applicants are admitted. But even with such a large pool of applicants to choose from, the school still has a serious gender imbalance. Only 41 percent of the student body is female.

The school's new PEEK program is HBS' newest effort to reach out to women and encourage them to apply. For a $500 fee, women who attend women's colleges can experience the business school for a weekend. 

"They will immediately be in a classroom here doing a case," explained Dee Leopold, Harvard Business School's director of admissions. "They will have had a case sent to them before; they will be hitting the ground running."

Many business schools also have a gender imbalance, said Linda Scott, the DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. Why? "Mostly, I think it's because the environment is fairly hostile," she said.

Business Schools are male dominated, and so are the faculty. Even the course material can be presented in a masculine way, Scott said.

"I think a lot of women just want to avoid that environment." 

A look at the "Social Progress Index"

Marketplace - American Public Media - Thu, 2015-04-09 02:00

You typically measure the economy by counting when dollars change hands. That's Gross Domestic Product. That means dollars spent on bad things, like fixing a car after a crash, count the same as good things, like buying a new tricycle for a kid.

One key alternate measure is called the Social Progress Index, which also looks at  health, education, safety, access to information, personal freedom and other measures across the globe.

This year's index is out as of Thursday morning. We spoke with Michael Green, executive director of the organization that compiles it.

Click the media player above to hear Michael Green in conversation with Marketplace Morning Report host David Brancaccio.

The world of e-books is your oyster

Marketplace - American Public Media - Thu, 2015-04-09 02:00

Oyster, a start-up which runs a subscription service for e-books (‘the Netflix for books’) announced today it will launch an online bookstore where users can also buy e-books. The big five major publishers are backing Oyster. We look at what’s behind this move – and to what extent publishers see this as leverage against Amazon.

Click on the multimedia player above to hear more. 

 

Ex Machina imagines a robot indistinguishable from man

Marketplace - American Public Media - Thu, 2015-04-09 02:00

Ex Machina, an independent film about artificial intelligence and deadly robots, hits theaters this weekend. And its release won't be without controversy.

One point of contention: the plot relies heavily on the well-known Turing Test, which is designed to test a robot's ability to mimic man's behavior to the extent that it is indistinguishable from a real human being. Without giving too much away, the movie questions what it would mean to create completely autonomous robots, and how it could potentially go very wrong.

"My interest in AI is to do with it superseding us. It's a sort of evolutionary way of looking at it. We are limited in our potential."

-Alex Garland, Ex Machina writer and director

Click the media player above to hear Ex Machina writer and director Alex Garland in conversation with Marketplace Tech host Ben Johnson.

The world of e-books is your oyster

Marketplace - American Public Media - Thu, 2015-04-09 02:00

Oyster, a start-up which runs a subscription service for e-books (‘the Netflix for books’) announced today it will launch an online bookstore where users can also buy e-books. The big five major publishers are backing Oyster. We look at what’s behind this move – and to what extent publishers see this as leverage against Amazon.

Click on the multimedia player above to hear more. 

 

Harvard's business women push

Marketplace - American Public Media - Thu, 2015-04-09 02:00

Harvard Business School is extremely selective — only about 12 percent of applicants are admitted. But even with such a large pool of applicants to choose from, the school still has a serious gender imbalance. Only 41 percent of the student body is female.

The school's new PEEK program is HBS' newest effort to reach out to women and encourage them to apply. For a $500 fee, women who attend women's colleges can experience the business school for a weekend. 

"They will immediately be in a classroom here doing a case," explained Dee Leopold, Harvard Business School's director of admissions. "They will have had a case sent to them before; they will be hitting the ground running."

Many business schools also have a gender imbalance, said Linda Scott, the DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. Why? "Mostly, I think it's because the environment is fairly hostile," she said.

Business Schools are male dominated, and so are the faculty. Even the course material can be presented in a masculine way, Scott said.

"I think a lot of women just want to avoid that environment." 

Businesses tap podcasts to hone their brands

Marketplace - American Public Media - Thu, 2015-04-09 02:00

In the last decade, podcasting has created new ways to tell stories and disseminate content, from educational programming to documentary and news media.

Now, there’s a growing sector of podcasting among companies, whether their product is blue jeans, beauty care, or footwear.

For the past five years, Todd Mansfield, an audio consultant in Portland, Oregon, has been working with his wife Laura, a brand catalyst, to produce podcasts for companies – in virtually an untapped market. 

They say podcasts are about exploring the culture around a product, not necessarily selling.

“I really go back to educating and cool storytelling content, because that is what’s going to be the differentiator and actually going to position companies to really shine,” says Laura.

Clif Bar is a former client of Todd and Laura’s. Its podcast, called Clifcast, is a nutrition show for runners and endurance athletes.

“These are not considered advertisements, we are very conscious of creating content that’s unbiased,” says Ricardo Balazs, Sports Marketing Manager at Clif Bar and the host of Clifcast. “We’re sharing our expertise.”

Levi’s, another client of the Mansfields, created a podcast about the sustainability of its product.

“We went ahead and did an interview with an English gentleman from Levi’s who unveiled this entire story about ways to take better care of their jeans,” explains Todd.

Senior copywriter John Vieira of Nemo Design in Portland, says getting podcast subscribers is important for a company, because it creates a brand following.

“For a brand, that’s tremendously helpful, because you’re looped in,” says Viera. “But for a person, the reward has to be pretty big. So it has to be something you wouldn’t learn about otherwise.”

The key is creating exclusive content – because for most products, there’s an audience that wants to know every side of the story.

 

 

 

 





 

 



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England U19s to replay end of match

BBC - Thu, 2015-04-09 01:56
England will replay the final seconds of their European Women's Under-19 qualifier against Norway after a refereeing error.

Eurozone: Six days for Greek deal

BBC - Thu, 2015-04-09 01:52
The eurozone says Greece has only six working days to come up with a revised list of reforms to seal a deal on its next rescue bailout.

VIDEO: Ryan Gosling on life behind the camera

BBC - Thu, 2015-04-09 01:40
Ryan Gosling makes his directorial debut with Lost River and talks about taking criticism "on the chin".

Grand National field is declared

BBC - Thu, 2015-04-09 01:36
A maximum field of 40 runners has been named for Saturday's Grand National, with AP McCoy set to ride favourite Shutthefrontdoor.

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