November’s congressional elections are still months away, but the Republican National Committee is launching a six-figure ad campaign this week. It’s spending a chunk of the money on cable ads, even though people aren’t glued to live TV like they used to be.
“Nearly 30 percent, so almost one in three voters, said they watched no live TV other than sports in the past week,” says Julie Hootkin, with the Democratic polling firm Global Strategy Group which released a survey last week of voter viewing habits. Robert Blizzard, of the Republican firm Public Opinion Strategies, is a co-author, and says even if live TV viewership is in decline, "that’s where a bulk of the campaign voter contacts should go."
"But you can’t ignore that other 30 percent anymore because that’s the number that’s growing,” he says.
Maybe that's why there’s a digital component to the new RNC ads.
Silicon Valley companies have launched a drive to provide citizenship services on-site to employees holding green cards. The belief is that such employees become more valuable workers.
Host David Greene speaks with NPR's Gregory Warner about Russian President Vladimir Putin's approval of a draft treaty to annex Crimea.
Host Renee Montagne talks to Erin Conway-Smith, southern Africa editor for GlobalPost, about the murder trial of Olympic hero Oscar Pistorius.
David Greene talks to Democratic Sen. Richard Durbin of Illinois about his recent trip to Ukraine and U.S. options for dealing with the crisis in the wake of Sunday's referendum in Crimea.
In the decades following World War II, many American families had a lot of help paying for a college education. But in the 1970s, inflation spiked and public policies began to change.
A federal court has thrown out a policy in San Diego that placed tight restrictions on who can carry concealed weapons in public. As other courts consider such rules, the Supreme Court could weigh in.
Colorado spent years and millions of dollars creating its own health insurance marketplace. While enrollment hasn't met expectations, the backers of the exchange still support it.
In the 1980s, NASA engineer Robert Farquhar came up with a sly plan to divert the ISEE-3 satellite from its original path to visit a comet instead. Now Farquhar has another big plan for his "baby."
For the first time, Scots will be able to vote on whether they want to remain part of the United Kingdom or strike out on their own. So far, polls suggest most favor unity over independence.
Conferences are a place to meet face to face, a place to make sales. So it stands to reason there is a trade show for trade shows. A convention convention. “It’s a trade show for trade show people,” says John Pavek, who helps run the Exhibitor 2014 convention. “We essentially train corporate America on how to more effectively participate in trade shows and events.”
There will be booths about booths. Signage about signage. T-shirt giveaways advertising t-shirt giveaways.
It’s very meta.
Six thousand people attended last year’s Exhibitor convention.
It turns out all the booths and pens and signs and t-shirts that go into making conventions are big business.
“We’re looking at revenue of about $13.6 billion in 2014,” said Stephen Morea, an analyst at IBIS World.
Add up all the conferences, trade shows and consumer shows, said Morea, there are over a million of them in the U.S. every year. That money goes to everything from booth fees, to travel, to shipping, to equipment rental. Some shows generate cash from the public.
In Las Vegas, where this year’s Exhibitor convention is taking place, tradeshows and meetings are a big part of the economy.
“We’re talking about over 50,000 jobs,” said Jeremy Aguero from the research firm Applied Analysis, “billions of dollars in economic activity, and we’re talking about hundreds of millions of dollars in wages and salaries that are paid.”
He says 40 million people make the trip to Las Vegas every year, and 15 percent of those come for conventions and meetings.
With all that on the line, you might think the Las Vegas Convention and Visitors Authority would have a booth at this week’s trade show, trade show.
Apparently, the Las Vegas strip is its own, giant, exhibit space.
Officials said the bomber was approaching a market in Faryab province when he detonated explosives hidden in a rickshaw. It was the latest attack in the countdown to the presidential election April 5.
The deadline to sign up for health care through the federal exchanges is March 31. The Congressional Budget Office had projected 6 million would sign up by that date.
The Republicans' proposals for an alternative to the Affordable Care Act, judging from the few details available, could threaten some of the health law's most popular features.
Edwards is looking for a political comeback about three years after he was released from prison. He was convicted of racketeering, conspiracy and extortion.
Khalid Sheikh Mohammed, self-described mastermind of the 2001 attacks, submitted a statement on behalf of Sulaiman Abu Ghaith, who is on trial in Manhattan.
Western lawmakers and Interior Secretary Sally Jewell urge changes to the way America pays to fight wildfires, starting with preserving money that's meant for fire prevention.
Screening for colon cancer actually prevents the disease, but one-third of people over 50 have never been screened. A new campaign hopes to get 80 percent of eligible people screened by 2018.
Sandy Le had been in critical condition with head injuries. Authorities have already charged 21-year-old Rashad Charjuan Owens with one count of capital murder.
Today we close the loop on a story that was big, big news a week or so ago: The true identity of the person who invented Bitcoin.
We told you about the media chasing a man named Satoshi Nakamoto through L.A., until he wound up at the Associated Press bureau in town (which, as it happens, is right next door to Marketplace Global Headquarters.)
Anyway, this morning Nakamoto denied he's the guy, said he's hired a lawyer, and that he's not gonna talk about it anymore.
So now we'll never know.