Porsche is the most profitable company in Volkswagen’s family of brands, with a long and storied history. But it has a big problem.
Kyle Stock, Associate Editor at Bloomberg Businessweek says 85 percent of the people who buy Porsches are men.
"They do acknowledge that women are a demographic that they haven’t done great with," says Stock. "They want new buyers, new customers for this and so they’re definitely thinking about that."
After three years of research and development, Porsche rolled out a new model designed to appeal to women, called the Macan.
"Its development was a journey from the Nürburgring test track to the Whole Foods parking lot," says Stock.
Stock believes this crossover vehicle will help the car company increase their female customers, however, they probably should have jumped on the train a long time ago.
"The small SUV segment, the crossover segment, is by far the hottest segment in the market right now," says Stock. "And there is no signs of that slowing down."
We may have to start a new segment on the program: Marketplace Reads Headlines That Make You Go, "Wait... What?"
And then we'll just read headlines.
Particularly, ones like this one from the Wall Street Journal:
Swarm of 1,024 Tiny Robots Works Together Without Guiding Central Intelligence.
I'm telling you, it's got potential.
An international team of scientists is experimenting with a potential drug to block the production of a protein linked to amyotrophic lateral sclerosis.
Eric Holder said federal investigators have already conducted interviews with eyewitnesses to the shooting of an unarmed black teenager in a St. Louis suburb.
Sayur manis is a green vegetable that tastes like spinach with a hint of asparagus when cooked. It's packed with nutrients, but the raw leaves have been linked to outbreaks of lung failure.
Nearly 80 percent of all the U.S. currency in the world is in $100 bills. But some people want to get rid of the bill altogether.
Rev. Willis Johnson's church is just one mile from where Michael Brown, an unarmed teenager, was killed by a police officer in Ferguson, Mo. Johnson explains what he's hearing from protesters.
A lot of us go on vacation and set our email to auto-reply, but that still means we spend hours wading through hundreds of emails when we return. Well, car and truckmaker Daimler is giving its employees in Germany a new vacation option: auto delete.
About 100,000 Daimler employees can choose to have their incoming email permanently obliterated while on vacation.
“To bring good input into the company you need also to rest and you need breaks," says Daimler spokesman Oliver Wihofszki. He says employees should return to work motivated and with a fresh spirit, so they "don’t have to think,‘Oh my God, I have to read 576 emails.'"
Instead, those 576 emails disappear. Their senders get a cheery notice with an emergency contact and the sign-off: "I appreciate your understanding!"
Here's the suggested auto-reply that Daimler employees in Germany can use:
Important Information: I’m using “Mail on Holiday”. Until DD.MM.YY your e-mails will be deleted.
In urgent cases please contact surname name, Tel. +49 XXXX-XX-XXXXX, email@example.com
“Mail on Holiday” is a Life-Balance offer at Daimler.
If you want me to read this e-mail personally, please be kind enough to send me the information after DD.MM.YY.
I appreciate your understanding!
Now, Daimler also has a plant in Tuscaloosa. But Wharton School management professor Peter Cappelli says auto-delete would be hard to pull off in America, with its always-on mentality.
“I would do it,” he says, “but that’s partly because not very many people actually need to talk to me.”
He says in the academic world, a footnote crisis does not mean imminent doom.
If you’re a company deleting email, however, you have to be sure your customers and vendors actually write to your emergency contact, so you don’t lose business.
Peter Cappelli says that means vendors might have to change the way they work.
“But it’s tricky to change the way you work for one out of your 100 clients,” he adds.
David Baggett created an app called Inky that helps manage email, not delete it. He says if you delegate email from one human to another, “then you still have a scaling issue. You still have another person that has to scale to a thousand messages a day potentially.”
Still, Daimler is forging ahead. The company piloted its “Mail on Holiday” program last year and says it doesn’t monitor which employees use it.
David Gregory announced on Twitter that he's leaving NBC News, where he's hosted Meet the Press since 2008. NBC political director Chuck Todd will be the next host of the weekly political chat show.
Ferguson police expect to again clash with protesters. Ferguson's police chief called for calm, while reiterating that he will not release the name of the officer who shot Michael Brown.
Many were damaged in the fighting with Israel and others are still serving as shelters for Gazans who lost their homes. Even before the fighting, kids went to school in shifts owing to overcrowding.
The longtime leader has bowed to pressure to quit his post and endorse his nominated successor. The White House commended the announcement.
Kenya's international airport is on high alert, since the Kenya Medical Association has called on the national airline to suspend flights due to concerns over the Ebola outbreak.
Funeral services were held Thursday for Kevin Ward Jr., the driver killed on the track after being hit by former NASCAR champion Tony Stewart. North Country Public Radio's Brian Mann attended the service; he speaks with Robert Siegel about the funeral and possible investigations into the incident.
There's been more heavy fighting in eastern Ukraine, with shelling in the region's major city of Donetsk and government forces reporting more success in their battles with separatists. Meanwhile, both Ukrainian and Russian aid convoys are heading toward the area, though it's unclear how the Russian trucks plan to enter Ukraine.
Farhad Atrushi, the governor of the Iraqi province of Duhok, joins Robert Siegel to speak about the refugees now flooding his predominantly Kurdish city.
U.S. military officials have decided that Mount Sinjar doesn't require immediate evacuation, but people across northern Iraq are still seeking refuge. Meanwhile, in Baghdad, Prime Minister Nouri al-Maliki is meeting the man trying to replace him.
The eurozone economy slowed to a crawl in the second quarter of 2014, according to reports released Thursday. The German economy actually contracted, and France stayed flat.
The late actor and comedian's wife, Susan Schneider, said his "sobriety was intact" and that he was in the early stages of the debilitating muscular disease when he took his life on Monday.
Christen Johnson moved to Jackson,Wyoming, so she could spend as much time as possible on her snowboard. She's lived in Jackson off and on for the last two years, but she had to leave town recently. When I met her, she was living in Curtis Canyon, a free campsite a few miles outside of Jackson.
Johnson works in town as a cocktail waitress, but her home is an old Econoline van. She's always looking for a place, but her housing budget is $650 a month. Around here, that doesn't buy much.
"There are options that come up, but most of the time they are too expensive," she says.
Even if she found a place she could afford, she might not be able to keep it.
"I've had a lot friends move out of their places because the landlord wants to up rent now, because there is such a high need," Johnson says.
Struggling to find a room is pretty common in Western resort towns like Jackson, Sun Valley and Aspen. But lately, a stronger economy and the popularity of house sharing sites like Airbnb make finding a place almost impossible.
For seasonal workers like Johnson, that means a summer in Jackson is a summer outdoors. For local business owners, it means a whole lot of "help wanted" ads.
"Friday is usually our busiest day of the week," says Chris Hansen, owner of Caldera's Pizza in downtown Jackson. "And right now, every day is Friday."
Hansen is sort of the old model around here — he came west as a ski bum after college in the '90s and stuck around. He says when he needed to grow his staff over the summer, he used to rely on college kids. Lately, that's been difficult.
"Anytime somebody gets in touch with me who isn't here already I always ask them, 'Do you have housing right now?' If their answer is 'No,' I always say 'Come see me when you have housing,'" Hansen says.
This search for staff at Caldera's Pizza has taken Hansen all the way across the Atlantic to the countries of the former Soviet Union.
"A little tiny small country between Romania and Ukraine," is how Nina Maico describes Moldova, her home country, over the din of Caldera's.
Maico is one of Chris Hansen's top servers this summer. To be fair, she's a college student, too — that's why she was able to qualify for the J1 Visa program, which brings international college students to the U.S. to work for a season. Crucial in a place like this, J1 students' contracts almost always include housing as part of the deal.
Maico says she loves getting to work in the States, even if waiting tables here is a little different than in her home country.
"You don't even introduce yourself. 'Hi, what do you like? OK, bye.' Done. Here, you kind of have a dialogue, because its in your interest, you know? Otherwise you are not going to make money."
Robin Lerner helps oversee the J1 Visa Exchange Program at the State Department. She says the reason you usually see Eastern Europeans when you're checking out at the grocery store or grabbing a drink is because their summer break generally aligns with ours. Lerner says big resorts in towns like Jackson love the program.
"Any place where you have one season you are going to see such a need that it goes beyond what can be fulfilled by the local population," Lerner says.
Back at her campsite, Christen Johnson is packed up and ready for work. She says that car camping is good for now, but it isn't really a choice.
"If I just decide I don't want to do it anymore: tough luck, you know?," says Johnson with a shrug. "I don't really have another option other than leaving."
Johnson says she might not come back next year. That would leave one really great summer job open — if you can find a place to stay.