National News

Dozens Of Ukrainian Troops Reportedly Killed By Militants

NPR News - Fri, 2014-07-11 04:39

Separatists in the east used a rocket-launching system in an attack that one officials said killed as many as 30 government troops. The strike comes after days of steady gains by Ukrainian forces.

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How A Fanny Pack Mix-Up Revealed A Medicare Drug Scam

NPR News - Fri, 2014-07-11 04:07

Two secretaries in a doctor's office have pleaded guilty and a pharmacy owner faces charges in a scam that Medicare allowed to thrive for more than two years.

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Q&A: A Union Leader On Tenure, Testing And The Common Core

NPR News - Fri, 2014-07-11 04:03

The American Federation of Teachers holds its annual meeting this weekend. Its president, Randi Weingarten, talks with NPR Ed.

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Israel And Hamas Keep Up Attacks, Ignoring Calls For Peace

NPR News - Fri, 2014-07-11 03:38

In Israel, a rocket hits a gas station, setting it on fire and causing several injuries; in Gaza, the health ministry says 100 Palestinians have been killed.

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Economists Say Inflation Is Tame; Consumers Aren't Buying It

NPR News - Fri, 2014-07-11 03:02

On paper, inflation has been low this year. But consumers buying food or fuel may disagree. Prices for beef, eggs, fresh fruit and many other foods are much higher than overall inflation.

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Wells Fargo, other big banks could see lower profits

Marketplace - American Public Media - Fri, 2014-07-11 02:14

Second-quarter bank earnings reports kick off today.  First up is Wells Fargo. Other major banks including JPMorgan, Citigroup, and Bank of America follow next week.  

Wells Fargo has been winning, big. The nation's top mortgage lender has had 17 straight quarters of earnings growth. But that streak might just come to an end. Earnings aren't expected to be all that great, as analysts predict small declines in second-quarter earnings.  

Lauren Cohen, who teaches finance at Harvard Business School, says that's because of slower-than-expected growth in the housing market.

"So it's not that there weren't home sales, it's just that we thought it was going to be a little bit faster," he says. "So that was baked into expectations about how we thought Wells Fargo was going to do."

There's another thing that worries banks: all that money these companies will be paying the government for their part in the recent financial crisis.

"That's one area that will hurt banks' bottom lines," says Michael Imerman, who  teaches finance at Lehigh University. He says over last quarter, several of the big banks have set aside reserves for legal fees and settlements.

"We're talking billions of dollars, and this seems to be just the beginning," he says.

On the upside, Cohen says, these are one-off expenses. So banks will bounce back. Eventually.

Silicon Tally: The World Cup

Marketplace - American Public Media - Fri, 2014-07-11 02:00
It's time for Silicon Tally. How well have you kept up with the week in tech news? This week we're joined by Nando Vila, VP of programming for Fusion and host of Soccer Gods, for a World Cup-themed Silicon Tally. var _polldaddy = [] || _polldaddy; _polldaddy.push( { type: "iframe", auto: "1", domain: "marketplaceapm.polldaddy.com/s/", id: "silicon-tally-world-cup", placeholder: "pd_1405075905" } ); (function(d,c,j){if(!document.getElementById(j)){var pd=d.createElement(c),s;pd.id=j;pd.src=('https:'==document.location.protocol)?'https://polldaddy.com/survey.js':'http://i0.poll.fm/survey.js';s=document.getElementsByTagName(c)[0];s.parentNode.insertBefore(pd,s);}}(document,'script','pd-embed'));

Social media's new matchmakers pair users with brands

Marketplace - American Public Media - Fri, 2014-07-11 01:00

Increasingly, big brands are adding social media to their ad budgets, often placing ads directly with users who’ve built large online followings on sites like Instagram, YouTube, and Vine. But how do companies and these influencers hook up? There’s a new crop of matchmakers eager to help pair companies with people who will post ads to their feeds.

For Jessica Shyba, companies' interest in her blog and social media networks took off back in November, after she posted photos of her son napping with the family’s new puppy coiled around him.

The photos went viral, and suddenly, she was everywhere.

“At that point, I hired an agent,” said Shyba, turning to Cara Braude, though she’s not sure the word “agent” is the best fit. “You know, when I introduce her to brands or to PR representatives, I introduce her as being in charge of my sponsorships and partnerships.”

Whatever the right title, it was clear Shyba needed help. On Instagram alone, she has nearly half a million followers, which draws lots of attention from brands. On the other side of the table, companies need help finding the Shybas of the internet.

These matchmakers can range from independents like Shyba’s rep or fancy tech start-ups. But the questions they help answer are similar.

“So if you have a have a budget that you want to allocate to Instagram but you’re like, ‘Well how do I go about finding the 30 people who are the perfect brand ambassadors for me?’” says Rob Fishman, co-founder of Niche, which helps companies place packages of ads across a handful of social networks. “Once I find them, how do I reach out, how much should I be paying them and how do know what the return on my investment is?’”

Another company, Reelio, currently focuses exclusively on YouTube ads.

“YouTube’s the big dog,” say Ben Williams, one of Reelio’s founders as well as its CTO and CIO.

Eventually, the company plans to add other sites, but Williams says YouTube is a good starting point for brands.

“The top hundred channels on are really easy to find,” say Williams. As a result, placing ads with them can be competitive, with rates hitting as much as $30,000 or $50,000 per sponsored video.  

Finding YouTube  "influencers" with more modest, but still significant subscriber bases can be more time consuming, which is where Reelio and its matching algorithm comes in. They typically broker deals where compensation is based on the viewership of a sponsored video.

For example, Reelio matched a YouTube creator with a few hundred thousand followers with Squarespace, a company that helps people make websites.

 The video’s producer staged a race between two smartphones to test their processing speed, even though Squarespace doesn’t sell the phones.

“It’s more for brand recognition, like traditional advertising,” says Williams.

The video had about 330,000 views. People had chosen to watch the video because they were interested in the content -- which is the real match companies are seeking.

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