National News

Harvard's business women push

Marketplace - American Public Media - Thu, 2015-04-09 02:00

Harvard Business School is extremely selective — only about 12 percent of applicants are admitted. But even with such a large pool of applicants to choose from, the school still has a serious gender imbalance. Only 41 percent of the student body is female.

The school's new PEEK program is HBS' newest effort to reach out to women and encourage them to apply. For a $500 fee, women who attend women's colleges can experience the business school for a weekend. 

"They will immediately be in a classroom here doing a case," explained Dee Leopold, Harvard Business School's director of admissions. "They will have had a case sent to them before; they will be hitting the ground running."

Many business schools also have a gender imbalance, said Linda Scott, the DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. Why? "Mostly, I think it's because the environment is fairly hostile," she said.

Business Schools are male dominated, and so are the faculty. Even the course material can be presented in a masculine way, Scott said.

"I think a lot of women just want to avoid that environment." 

Businesses tap podcasts to hone their brands

Marketplace - American Public Media - Thu, 2015-04-09 02:00

In the last decade, podcasting has created new ways to tell stories and disseminate content, from educational programming to documentary and news media.

Now, there’s a growing sector of podcasting among companies, whether their product is blue jeans, beauty care, or footwear.

For the past five years, Todd Mansfield, an audio consultant in Portland, Oregon, has been working with his wife Laura, a brand catalyst, to produce podcasts for companies – in virtually an untapped market. 

They say podcasts are about exploring the culture around a product, not necessarily selling.

“I really go back to educating and cool storytelling content, because that is what’s going to be the differentiator and actually going to position companies to really shine,” says Laura.

Clif Bar is a former client of Todd and Laura’s. Its podcast, called Clifcast, is a nutrition show for runners and endurance athletes.

“These are not considered advertisements, we are very conscious of creating content that’s unbiased,” says Ricardo Balazs, Sports Marketing Manager at Clif Bar and the host of Clifcast. “We’re sharing our expertise.”

Levi’s, another client of the Mansfields, created a podcast about the sustainability of its product.

“We went ahead and did an interview with an English gentleman from Levi’s who unveiled this entire story about ways to take better care of their jeans,” explains Todd.

Senior copywriter John Vieira of Nemo Design in Portland, says getting podcast subscribers is important for a company, because it creates a brand following.

“For a brand, that’s tremendously helpful, because you’re looped in,” says Viera. “But for a person, the reward has to be pretty big. So it has to be something you wouldn’t learn about otherwise.”

The key is creating exclusive content – because for most products, there’s an audience that wants to know every side of the story.










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Bill To Limit Vaccine Exemptions Moves A Step Closer In California

NPR News - Thu, 2015-04-09 01:03

A bill that would require more children to get vaccinated is moving ahead in the California legislature. Though the state saw a large measles outbreak this year, the bill's final passage may be tough.

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Left your wallet at the airport?

Marketplace - American Public Media - Thu, 2015-04-09 01:00
$615 million

This is the payment amount Greece made to the IMF today. Greece's government is caught between its promises to ease austerity, and the bills it owes international lenders. But this one milestone was just reached. However, the country's cash reserve may be running dry, according to Bloomberg


That's the ranking of United States on the Social Progress Index. This alternative measurement to GDP, conducted by the Social Progress Imperative, ranks the Unites States 16th out of 133 countries. Despite being the 5th in GDP per capita, the U.S. lags in areas such as health, safety, and even access to information. 

41 percent

That's the percentage of women in Harvard Business School's student body. The school has launched a new program to tackle this persistent imbalance. For a fee of $500, women can take a peek at the business school by trying it out for a weekend.

$31 million

That's how much a group of new Super-PACs associated with Senator and presidential hopeful Ted Cruz expect to raise by the end of the week, Bloomberg reported. It's the making of a huge war chest, and Cruz has a history of big fundraising with political action committees. That said, the numbers are early and coming from an associate of Cruz, so take them with a grain of salt or two.

15 percent

The maximum discount John Hancock Financial will give life insurance policyholders who wear fitness trackers. They're the first insurer to tie coverage to the growing wearables market, just in time for Apple's foray into smart watches later this month.


That's how much travelers collectively left behind at airport security checkpoints in 2013, CNBC reported, and the change jar is growing. Any money left behind goes directly into the TSA's budget, and some airports have placed donation boxes for local charities in front of security so flyers can donate their spare change somewhere else.

Obama To Address Caribbean's 'Economic Achilles Heel' — Energy

NPR News - Thu, 2015-04-09 00:03

The president meets with Caribbean leaders in Jamaica Thursday — and a looming energy crunch in the region is high on the list.

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Suicides By Missouri Politicians Raise Questions About State Ethics

NPR News - Wed, 2015-04-08 23:31

Two prominent Republicans in Missouri committed suicide within weeks of each other. Both men were openly upset about political attacks early in the state's primary.

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Doctors Make House Calls On Tablets Carried By Houston Firefighters

NPR News - Wed, 2015-04-08 23:30

Most calls to the Houston Fire Department are for health problems, not fires. All those medical calls strain the 911 system and make a career in firefighting seem more like a career in health care.

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Rome's Plan For Prostitutes Upsets Sex Workers And The Catholic Chuch

NPR News - Wed, 2015-04-08 23:29

One neighborhood is creating a 'zone of tolerance' to confine prostitutes to certain areas. The community likes it and says it had to act because Italian society has failed to address the issue.

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China's 'Barefoot Lawyer' And His Great Escape

NPR News - Wed, 2015-04-08 23:28

In his new book, exiled Chinese dissident Chen Guangcheng tells the story of growing up blind, being beaten under house arrest and finding refuge in the American Embassy in Beijing in 2012.

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If Haitians Want Ice Cream, They're Going To Have To Pay For It

NPR News - Wed, 2015-04-08 23:27

Haiti can't survive on handouts alone. So instead of giving people electricity, one entrepreneur is selling it to them for a profit. For one village, that means finally having cold treats.

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These Vintner Monks Turn Wilderness Into The Divine Gift Of Wine

NPR News - Wed, 2015-04-08 23:26

In a part of Northern California better known for cattle ranches than grapes, the monks of New Clairvaux abbey are cultivating the art of winemaking. The hard work feeds the spirit and the coffers.

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White House Says It Supports Efforts To Ban Gay Conversion Therapy

NPR News - Wed, 2015-04-08 16:47

Responding to an online petition seeking the ban, the White House said that science overwhelmingly demonstrates that conversion therapy hurts gay and transgender minors.

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Man Who Filmed S.C. Shooting: 'You Pay For Your Decisions In This Life'

NPR News - Wed, 2015-04-08 15:50

Feidin Santana said he was walking to work when he witnessed the confrontation. He turned over the video because Walter Scott's family deserved the truth.

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