Brad Griffith of Woodhaven, Queens, New York shaves with the Gillette M3Power Micro-Powered Razor at Gotham Hall back in 2004 in New York City.
When it comes to marketing products to men, it helps to play up how technologically advanced they are, says Jean-Pierre Dubé, a marketing professor at the University of Chicago Booth School of Business.
"Men love inscrutable jargon," he says.
And Gillette seems ready to take a page out of Dube’s playbook, with the ProGlide FlexBall, which features “a swiveling ball-hinge that allows the blade to pivot and comes with a high-end price,” The Wall Street Journal reports. The razor, which is expected to debut around Father’s Day, “cuts hairs 23 microns shorter.”
It’s just the latest innovation in high-end men’s shaving:
By Shea Huffman
The shaving arms race really kicked off with Gillette's MACH3 razor, marketed for its three blades that promised a closer shave.
Courtesy of Gillette.
Not to be outdone, competitor Schick decided to one-up Gillette with its quaduple-bladed razor, the Quattro.
Courtesy of Quattro.
It was at this point that people started to question the wisdom of simply adding more and more blades to razors. At least one noteable outlet asked, "What's next, five blades?"
As it turns out, that's precisely what was next. Gillette's Fusion ProGlide boasted a quintuple-bladed head.
Courtesy of Gillette.
Schick quickly came out with its own five-blade razor in response, the Hydro 5.
Courtesy of Schick.
With five blades in the razor already, what more could you do to impress the discerning man looking for a close shave? Of course! You attach a tiny battery-operated motor to the blades to make them vibrate. Thus the Gillette Fusion ProGlide Power Razer was born.
Courtesy of Gillette
With the disposable razor companies now venturing into the motorized trimmer business, it was only a matter of time before they just stuck an entire electric razor into mix. For your consideration, the Gillette Fusion ProGlide Styler 3-in-1 Men's Body Groomer with Beard Trimmer.
Courtesy of Gillette.
With a rotating-on-a-ball-hinge blade forthcoming from Gillette, what more could a man possibly want out of his shaving tools?
Razor companies will surely let them know.
And ladies, don't think you're immune to the razor marketing madness:
Courtesy of Gillette.Marketplace for Friday April 18, 2014by David GuraPodcast Title Marketing to men with razorsStory Type News StorySyndication Flipboard BusinessSlackerSoundcloudStitcherBusiness InsiderSwellPMPApp Respond No
A 'For Sale' sign stands in front of a house on May 31, 2011 in Chicago, Ill. Some homes in Gary, Indiana are selling for $1.00.
If you live in parts of California, or New York, or Hawaii. You’re not going to believe what I’m about to tell you.
But, it is true.
In most parts of the country, it can be a whole lot cheaper to pay a mortgage than to pay rent.
“Home values are still down about 13 percent from where they were at peak values in 2007,” said Stan Humphries, Chief Economist at Zillow, “pair that with historically low mortgage rates, and you have a real situation of affordability in the U.S.”
The situation for renters, on the other hand, is pretty awful. Rents are way up. “We’re at the worse place we’ve ever been in terms of rental affordability,” said Chris Herbert, Research Director at the Joint Center for Housing Studies at Harvard University.
Demand for rentals has jumped since the recession. Herbert says today half of renters spend more than 30 percent of their income on accommodation.
Which might have you wondering—if it’s REALLY cheaper ... why don’t people just buy?
“For one thing, if you don’t have savings, you’re going to have a hard time making down payment constraints,” said Herbert, “and if you’re spending a lot of your income now for rent, it's going to be very hard to get that savings together.”
Also, since the housing crisis, it’s a whole lot harder to get a loan.
Right now, the difference between buying and renting is narrowing ever so slightly.
“Over the past year, rents have risen nationally almost four percent year-over-year” said Jed Kolko, Chief Economist at Trulia, “but home prices have risen faster, home prices are up about ten percent nationally year-over-year.
The price gap between buyers and renters is shrinking. But housing is getting less affordable for everyone.Marketplace for Friday April 18, 2014by Adriene HillPodcast Title It's cheaper to buy than rent, but the gap is closingStory Type News StorySyndication Flipboard BusinessSlackerSoundcloudStitcherBusiness InsiderSwellPMPApp Respond No
As evidenced in the video below, which has been viewed nearly 9.5 million times (and counting) on YouTube, Marty Cobb is one likeable flight attendant.
But even if the members of your cabin crew aren't hilarious, it’s important to make them like you, according to George Hobica, founder of AirfareWatchdog.com.
Hobica, who was flying before he learned how to walk, believes that packing our manners on every flight is the right thing to do — and it has paid off for him in various ways, including class upgrades and complimentary cocktails.
9. Pens! People are always asking flight attendants for pens, whether to complete immigration and customs forms or to simply do the crossword puzzle. Bring a few extra cheap pens, bundle them up and give them to your crewmember. It may not be as enjoyable as a box of chocolates, but they will surely put them to good use.
Click the audio player to hear Hobica’s plea for in-flight politeness and read more tips for making flight attendants like you
Have travel tips of your own? Share them with a comment below or Tweet them to us @LiveMoney
And if you're curious about the airplane movie references in the interview, they're from "Airplane," "Midnight Run," "View From The Top," and "Soul Plane."
An actual academic study in the journal Biology Letters says, basically, "the more men who have beards...the less attractive those beards are."
It's called "negative frequency-dependent preferences and variation in male facial hair," and in plain language, it means: "We've reached peak beard. It's time for beards to go out of fashion."
To which I say: Amen, brother. I'm the clean cut type -- I wouldn't look good with a beard, even if I could grow one....
Governors in both parties routinely run for re-election while keeping coy about the White House. But there's no question what's on the Wisconsin governor's mind, long-term.
Governors in both parties routinely run for re-election while keeping coy about the White House. But there's no question what's on the Wisconsin governor's mind, long term.
Odorless and discreet, vaporizer pens for pot are growing in popularity. But the devices are a nightmare for parents because they make it hard to know if kids are using marijuana.
The magnitude 7.2 temblor's epicenter was about 80 miles northwest of Acapulco, but it shook up residents in the capital, Mexico City.
From a Top Gun sequel starring drones to Howard University's pick of Puff Daddy as its commencement speaker, the Barbershop guys weigh in on the week's news.
A shortage of gefilte fish is causing panic in the middle of Passover. But New York Times reporter Matt Chaban says some observant Jews are OK with not having to eat the love-it-or-hate-it appetizer.
President of the Muslim Democratic Club of New York Linda Sarsour discusses why she wants the city's public schools to close on holidays like Eid al-Fitr and Eid al-Adha.
In the fight against Islamic extremism, the president of the Muslim Public Affairs Council says that intervention within the community is more effective than external surveillance and secrecy.
The mass shooting at Columbine High School spurred schools to adopt "zero tolerance" policies. Do they work? NPR Education Correspondent Claudio Sanchez and former principal Bill Bond discuss.
Venture capitalists are pouring money into internet startups again: they’ve invested $9.5 billion in various startups so far this year, according to the latest MoneyTree report by PricewaterhouseCoopers and the National Venture Capital Association, based on data from Thomson Reuters.
The report claims we haven't seen this much venture capital floating around since 2001, as the dot com bubble was starting to deflate. Right now, web ventures are getting the most investment money, and biotech is a distant second.
“The amount of capital that a startup requires now is much less,” says venture capitalist Peter Cohan, president of Peter S. Cohan & Associates. Cohan says startups are cheaper now because technology is so much more advanced than it was in the 90s. And it costs a lot less.
Some startups that failed in the 90s are being tried again. Things like online currier services. They weren't feasbile in the 90s, because there weren’t any smart phones yet.
“It was very difficult to track curriers and pinpoint where they are so it was very difficult to deliver,” says Jalak Jobanputra, founder of Future Perfect Ventures, another venture capital firm.
Is all this startup money blowing up a bubble? Jobanputra says yes. But it probably won’t pop. Instead, she expects it to deflate, slowly.
When the NSA leaker asked the Russian leader about his nation's electronic eavesdropping, Putin said there's no "mass system." The Center for Strategic & International Studies says there is.
The giant retailer will go head to head with Western Union and Moneygram in a market worth about $900 billion. But Wal-Mart says it will offer lower fees.
The White House is touting its calculation that 8 million have signed up for health insurance under federal health reform. But a key question is whether enough of them will be young people, a group that often blew off insurance before, and are needed to make the economics of the plan work. Marketplace's Nancy Marshall-Genzer joins us to explain.
The U.S. is pressuring Japan to remove import tariffs on pork and beef as part of the Trans-Pacific Partnership — a proposed new free trade agreement being discussed by twelve countries on the Pacific Rim. Next week when President Obama goes to Tokyo this issue will be high on the agenda. Japan is the world's top importer of pork — Japanese eat expensive tenderloins and cutlets deep fried into crispy katsu. But that agreement won't be easy. Japan has traditionally protected its agricultural commodities.
A case going before the Supreme Court next Tuesday pits traditional television broadcasters against Aereo, which lets customers record broadcast TV in their local markets and then watch programs via television, computer, tablet or smartphone. The technology that makes it possible is a farm of thousands of tiny antennas, each smaller than a nickel. The case – in which some say billions of dollars are potentially at stake – hinges on what constitutes a public broadcast versus a private one, under copyright law.
The sign outside the tiny reading room at a school for girls refers to the late al-Qaida leader as a martyr. A school spokesman calls the terrorist leader a hero.
From the Marketplace Datebook, here's an extended look at what's coming up the week of April 21, 2014:
30,000 people are expected to gather on the South Lawn at the White House for the annual Easter Egg Roll.
Do something nice for your planet on Tuesday. It's Earth Day.
The National Association of Realtors reports on sales of existing homes for March.
More interested in a new home? We get those sales figures from the Commerce Department on Wednesday.
Ebertfest gets underway in Champaign, Illinois. The annual event "celebrates films that haven't received the recognition they deserved during their original runs."
If you're in Iceland you probably have time off to celebrate the first day of summer on Thursday. It's a public holiday.
In this country it's Take Our Daughters and Sons to Work Day. And the good folks at the Commerce Department are scheduled to report on durable goods orders for March. Hopefully they can kick that out before their kids show up to the office.
Friday is National Arbor Day, the tree planting holiday. More good things for the planet.
And it's a serious event with a lot of dough at stake. The National Pie Championships roll out in Orlando. Just in time for bathing suit season.
While diplomats have agreed on a plan to reduce tensions, the pro-Russia protesters who have seized government buildings say they aren't bound by that deal.